Digital Marketing Executive - UK

📋 Description

• • BJAK Sdn. Bhd. is seeking a highly motivated and results-oriented Digital Marketing Executive to join our dynamic team in London, UK. This pivotal role is centered around the meticulous planning, execution, and optimization of paid digital advertising campaigns across a spectrum of leading platforms, including Meta (Facebook/Instagram), Google Ads, and TikTok. The core mission of this position is to drive measurable business growth by ensuring campaigns not only reach their target audiences effectively but also deliver exceptional Return on Investment (ROI).
• • As a Digital Marketing Executive, you will be at the forefront of our advertising operations, acting as the primary driver for campaign success. Your day-to-day responsibilities will encompass the entire campaign lifecycle, from initial setup and strategic planning to ongoing monitoring, rigorous analysis, and continuous optimization. This is a hands-on role that demands a deep understanding of digital advertising mechanics and a proactive approach to problem-solving.
• • A key aspect of your role will involve the daily monitoring of critical Key Performance Indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). You will be expected to identify performance trends, diagnose any deviations from targets, and implement data-driven adjustments to ensure objectives are consistently met or surpassed.
• • Innovation and continuous improvement are paramount. You will be responsible for designing and executing comprehensive A/B testing strategies. This includes experimenting with various ad creatives, compelling copy, precise audience targeting, and sophisticated bidding methodologies to uncover the most effective combinations that resonate with our target users and drive conversions.
• • Collaboration is essential for success. You will work closely with our talented content and design teams to conceptualize and develop high-performing ad assets and landing page experiences that align with campaign objectives and brand messaging. Your insights will be crucial in shaping creative direction to maximize engagement and conversion rates.
• • The ability to troubleshoot and resolve issues swiftly is critical. You will be tasked with identifying and rectifying any problems related to ad delivery, conversion tracking accuracy, audience targeting discrepancies, or sudden performance declines, often in real-time, to minimize impact and maintain campaign momentum.
• • Effective budget management is a core responsibility. You will oversee campaign budgets across all allocated channels, ensuring optimal allocation to maximize efficiency and achieve the highest possible ROI. This requires a keen eye for financial performance and strategic resource deployment.
• • You will be the architect of our performance narrative, building detailed weekly and monthly reports. These reports will not only showcase key insights and performance metrics but also outline specific optimization actions taken and provide a clear breakdown of budget utilization. Your ability to translate complex data into actionable recommendations will be highly valued.
• • Staying ahead of the curve is non-negotiable in the fast-paced digital marketing landscape. You will be expected to continuously research and stay updated on the latest platform changes, emerging beta features, algorithm updates, and new ad formats across all relevant advertising ecosystems.
• • Technical proficiency in setting up and managing conversion tracking is vital. This includes the accurate implementation of UTM parameters for campaign attribution, pixel setup for user behavior tracking, and the utilization of Google Tag Manager for efficient tag management.
• • You will conduct in-depth audience research and segmentation to identify and target high-intent user groups that are most likely to convert, thereby enhancing campaign efficiency and effectiveness.
• • Furthermore, you will coordinate with external vendors, agencies, or partners as needed to execute large-scale or specialized campaign initiatives, ensuring seamless integration and consistent performance.
• • This role is ideal for an individual who thrives in a performance-driven environment, possesses an insatiable curiosity for data, and is driven by the challenge of achieving exceptional results. If you are passionate about digital advertising, excel at managing complexity, and are eager to make a significant impact on a growing company, we encourage you to apply.