Digital Marketing Strategist - Startups/SMB (Remote Canada) - Future Opening

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• Directive Consulting is seeking a highly skilled and results-oriented Digital Marketing Strategist to join our dynamic team, focusing on driving exceptional performance for startups and Small to Medium-sized Businesses (SMBs) within the B2B SaaS landscape. This is a future opening, indicating our proactive approach to building a network of top-tier talent.
• As a key member of our agency, you will be instrumental in delivering on our proprietary Customer Generation methodology, which prioritizes the generation of Sales Qualified Leads (SQLs) and ultimately, new customers, moving beyond traditional marketing metrics like Marketing Qualified Leads (MQLs). Your expertise will span Paid Media, SEO/Content, Conversion Rate Optimization (CRO), and Video, all integrated into comprehensive digital marketing strategies designed to consistently meet and exceed client SQL targets.
• This role is internally designated as a Demand Generation Manager, reflecting its core focus on creating and nurturing demand for our clients' innovative B2B products and services. You will be entrusted with the success of a focused portfolio, working closely with no more than seven accounts at any given time. This intimate client engagement allows for deep strategic immersion and direct impact.
• The ideal candidate is a profoundly T-shaped marketer, possessing a broad understanding of digital marketing disciplines coupled with deep, specialized expertise in the SaaS marketplace. Your core competencies should include Paid Media, SEO, and CRO, with a proven ability to not only execute campaigns but also to articulate strategy, build rapport with clients, and consistently surpass performance expectations.
• We are looking for an individual contributor who thrives on owning client success. You should find immense satisfaction in managing your client portfolio end-to-end, from strategic planning and execution to performance analysis and client communication. Success in this role hinges on a robust blend of marketing strategy acumen, hands-on execution skills, exceptional communication abilities, and meticulous project management.
• Your responsibilities will encompass the complete ownership of SMB client success across all relevant digital channels. This includes developing and implementing data-driven strategies, managing campaign execution, and continuously optimizing for performance.
• You will be the primary point of contact for your clients, building strong, trusting relationships characterized by poise, confidence, and empathy. This involves understanding their business objectives, translating them into actionable marketing plans, and providing transparent, regular updates on progress and results.
• Effective project management is paramount. You will be responsible for organizing your accounts, ensuring deadlines are met, resources are utilized efficiently, and projects stay within scope and budget. This requires a proactive approach to planning, tracking, and problem-solving.
• A deep technical understanding of performance marketing strategy, Paid Media (e.g., Google Ads, LinkedIn Ads), SEO (on-page, off-page, technical), and CRO (A/B testing, user experience optimization) is essential, particularly as applied to technology companies and the SaaS business model.
• While not strictly required, a strong background and understanding of the SaaS industry will be highly advantageous, enabling you to quickly grasp client challenges and opportunities.
• You will be expected to make a significant impact within a specialized role, demonstrating the ability to drive substantial results through focused effort and expertise.
• Beyond technical skills, a creative spark for innovative marketing approaches combined with an unwavering passion for achieving measurable results is crucial. You should be driven by data and motivated by client success.
• This role offers the unique opportunity to shape and deliver a cutting-edge demand generation offering for Directive's clients, contributing directly to the agency's growth and reputation.
• You will collaborate closely with internal teams, including sales, account management, and other specialists, to ensure a cohesive client experience and integrated service delivery.
• The ability to analyze complex data sets, derive actionable insights, and translate these into strategic recommendations and tactical adjustments is a core function of this position.
• You will stay abreast of the latest trends and best practices in digital marketing, performance marketing, and the B2B SaaS industry to ensure our strategies remain at the forefront of innovation.
• Ultimately, you will be a trusted advisor and strategic partner to your clients, helping them achieve their business goals through expertly crafted and executed digital marketing campaigns.

🎯 Requirements

• Minimum of 2 years of agency-side marketing experience, demonstrating a proven track record of managing multiple clients and campaigns.
• Minimum of 2 years of dedicated performance marketing experience, with a strong emphasis on driving measurable results (SQLs, customers, revenue).
• Demonstrated expertise as a T-shaped marketer, with deep specialization in at least one core area (e.g., Paid Media, SEO, CRO) and a solid understanding of complementary disciplines.
• Exceptional project management skills, with a history of successfully delivering complex marketing initiatives on time and within budget.
• Strong understanding of B2B SaaS marketing principles and customer acquisition strategies.

🏖️ Benefits

• Comprehensive Medical, Dental, and Vision insurance plans, with a 100% employer-paid option for employees and a 50% employer contribution for dependents.
• Robust mental wellness support, including access to certified therapists via Spring Health and a Headspace membership.
• Generous Paid Time Off (PTO) policy, including unlimited PTO (with a mandatory 2-week minimum), paid company holidays, your birthday off, and an end-of-year recharge period (December 24 - January 1).
• Financial wellness benefits such as a Traditional and Roth 401(k) with a 3% company match.
• Opportunities for professional development and networking, including an annual anniversary trip to Newport Beach, CA, with peers and executive leadership.

Skills & Technologies

Spring

Apache Spark

Remote

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

Directive Consulting LLC

Visit Website

About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

View Company Profile