Digital Marketing Manager (Mensch) Programmatic Advertising Entertainment

WPP Media

Job Overview

Location

Düsseldorf, Germany

Job Type

Full-time

Full Job Description

📋 Description

• Join WPP Media, a global media network at the forefront of creative transformation, as a Digital Marketing Manager specializing in Programmatic Advertising within the Entertainment sector.
• In this pivotal role, you will be instrumental in both the strategic development and the hands-on operational execution of programmatic advertising activities for our diverse clientele.
• Your primary responsibility will be to drive the evolution of our programmatic capabilities, ensuring we leverage the latest technologies and strategies to deliver exceptional results for our clients.
• You will be tasked with analyzing campaign performance data on a regular basis, identifying key trends, and deriving actionable insights to implement effective optimization measures.
• A core part of your role involves the consistent application and enhancement of established best practices in programmatic advertising, contributing to a culture of continuous improvement within the team.
• You will maintain vigilant oversight of ongoing campaigns within Demand-Side Platforms (DSPs), ensuring meticulously structured setups and continuous optimization to maximize performance.
• Your expertise will be crucial in supporting the selection of appropriate target audiences, cutting-edge technologies, and premium inventory for programmatic media buying, aligning with client objectives.
• A strong understanding of data and a keen eye for performance metrics are essential, as you will be responsible for optimizing programmatic media procurement to reliably achieve agreed-upon performance targets.
• You will actively contribute to the strategic direction of programmatic campaigns, ensuring alignment with broader marketing goals and client business objectives.
• Collaboration is key; you will work closely with specialist teams across WPP Media and WPP, as well as external partners, fostering strong relationships within an international and dynamic environment.
• This role offers a unique opportunity to shape the future of programmatic advertising in the entertainment industry, working with high-profile clients and innovative campaigns.
• You will be at the intersection of creativity and data, translating complex campaign data into clear, understandable reports and recommendations.
• Your ability to navigate the digital media landscape, including DSPs, data management platforms, ad verification technologies, and audience segmentation, will be critical to your success.
• You will play a key role in educating and advising clients on the benefits and best practices of programmatic advertising, building trust and demonstrating value.
• The role demands a proactive approach to staying abreast of the rapidly evolving programmatic ecosystem, including new platforms, ad formats, and regulatory changes.
• You will be empowered to experiment with new approaches and technologies, driving innovation and pushing the boundaries of what's possible in programmatic advertising.
• Your contributions will directly impact client success, helping them achieve their marketing objectives through sophisticated and data-driven programmatic strategies.
• This is an opportunity to grow your career within a leading global agency network, with ample opportunities for professional development and exposure to a wide range of clients and projects.
• You will be part of a team that values collaboration, innovation, and a passion for delivering outstanding results in the fast-paced world of entertainment marketing.
• Embrace the challenge of optimizing media spend to deliver maximum impact and ROI for our clients, leveraging your analytical and strategic skills.
• Contribute to the development of thought leadership and case studies, showcasing WPP Media's expertise in programmatic advertising.
• You will be a key player in ensuring the seamless execution of campaigns from planning and setup through to optimization and reporting.
• Your role will involve understanding client briefs thoroughly and translating them into effective programmatic strategies and tactical plans.
• You will be expected to manage multiple campaigns and client accounts simultaneously, demonstrating strong organizational and time-management skills.
• The ability to articulate complex programmatic concepts to both technical and non-technical stakeholders will be a significant asset.
• You will be instrumental in identifying opportunities for upselling and cross-selling programmatic solutions to existing and prospective clients.
• This position requires a blend of strategic thinking, analytical rigor, and operational excellence to succeed in the dynamic entertainment advertising landscape.
• You will contribute to a positive and collaborative team environment, sharing knowledge and supporting colleagues.
• Your work will directly influence the media strategies of leading entertainment brands, making a tangible impact on their market presence and success.
• We are looking for someone who is not just executing tasks but is actively contributing to the strategic vision and growth of our programmatic advertising services.
• You will be a brand guardian, ensuring all programmatic activities align with brand safety guidelines and client requirements.
• This role offers a fantastic platform to build a career in programmatic advertising within the exciting entertainment industry, backed by the resources and expertise of WPP.
• You will be a key point of contact for clients regarding their programmatic advertising needs, building strong, long-term relationships.
• Your insights will help shape the future of media buying for entertainment clients, driving efficiency and effectiveness.
• We encourage you to bring your unique perspective and innovative ideas to the team, contributing to our collective success.
• This is more than just a job; it's an opportunity to make a real difference in the world of digital advertising and entertainment.

🎯 Requirements

• Completed university degree in Marketing, Media Studies, or a comparable qualification, coupled with 1-2+ years of professional experience in online marketing, specifically with a focus on programmatic advertising.
• Proven practical experience with the digital media landscape, including a strong understanding of DSPs, data management, inventory, and ad/audience verification technologies.
• Demonstrated ability to analyze campaign results, derive insights, and implement optimization measures, along with experience in applying and developing best practices.
• Excellent communication and presentation skills, with the ability to clearly articulate complex concepts in both German and English, both verbally and in writing.

🏖️ Benefits

• Flexible working hours and remote work options to support a healthy work-life balance, with the ability to compensate for overtime.
• Generous vacation allowance of 30 days, plus an additional flexible day, and paid time off on December 24th and 31st.
• Comprehensive wellbeing support including health benefits, attractive pension schemes, and dedicated Mental Health Awareness Days.
• Extensive professional development opportunities through diverse training programs and internal career advancement initiatives within the WPP network.
• Additional perks such as company events, employee discounts, a subsidized public transport ticket (Job Ticket), Wellhub, and a company bicycle program (Job Bike).

Skills & Technologies

Remote

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About WPP Media

WPP Media is a media investment management company that operates as part of WPP Group. It provides media planning, buying, data analytics, and performance optimization services across television, digital, print, and out-of-home channels. The company leverages proprietary tools and global market insights to deliver audience targeting, campaign measurement, and strategic media investments for multinational brands and agencies worldwide.

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