Digital Marketing Manager (Remote Canada) - Future Opening

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• Directive Consulting is at the forefront of performance marketing for B2B companies, pioneering a unique methodology called Customer Generation. This approach is meticulously designed to prioritize the generation of Sales Qualified Leads (SQLs) and actual customers, moving beyond traditional, less impactful metrics like Marketing Qualified Leads (MQLs). Our agency excels in delivering comprehensive digital marketing strategies across Paid Media, SEO/Content, Conversion Rate Optimization (CRO), and Video production, all with the singular goal of ensuring our clients consistently achieve their SQL targets.
• As we continue our trajectory of growth and innovation, Directive Consulting is actively building a robust network of exceptionally talented individuals. We are seeking professionals who not only excel in crafting data-driven strategies and meticulously optimizing campaigns but also possess a genuine passion for fueling demand for cutting-edge B2B brands. This role is ideal for forward-thinking individuals who thrive in dynamic, fast-paced environments, are driven by performance metrics, and are eager to make a significant impact within the B2B marketing landscape.
• Internally, this pivotal role is recognized as the Demand Generation Manager, reflecting its core focus on driving tangible business outcomes for our clients. We are committed to launching a compelling and highly competitive new demand generation offering, and the individual in this position will be instrumental in its success.
• In this capacity, you will be entrusted with the direct management of a focused portfolio, working closely with no more than seven key client accounts. Your primary responsibility will be the overarching performance marketing success of these clients, ensuring their strategic objectives are not only met but significantly exceeded.
• The ideal candidate is a profoundly skilled T-Shaped Marketer, possessing deep, specialized expertise within the SaaS marketplace. This expertise should span across critical disciplines including Paid Media, SEO, and CRO. While campaign execution is a vital component, this role extends far beyond that. A crucial aspect will involve direct client interfacing, confidently pitching strategic recommendations, and proactively ensuring that results consistently surpass expectations.
• We highly value individuals who demonstrate a strong aptitude for driving client results as an individual contributor. The ideal candidate will find immense satisfaction in owning the complete success of their client portfolio, relishing the challenge and reward of direct accountability. Success in this role is contingent upon a robust combination of marketing strategy acumen, hands-on execution capabilities, exceptional communication skills, and highly organized project management.
• **Key Responsibilities and Accountabilities:**
• **Client Portfolio Ownership:** Take full ownership of the success and performance of a dedicated portfolio of SMB clients, managing their digital marketing efforts across all relevant channels.
• **Relationship Management:** Cultivate and maintain strong, trusting relationships with client points of contact, demonstrating poise, unwavering confidence, and genuine empathy in all interactions.
• **Strategic Execution:** Develop, implement, and manage comprehensive performance marketing strategies tailored to the unique needs and goals of each client.
• **Campaign Optimization:** Continuously monitor, analyze, and optimize paid media, SEO, and CRO campaigns to maximize ROI and drive measurable results.
• **Performance Reporting:** Clearly and concisely communicate campaign performance, insights, and strategic recommendations to clients through regular reporting and presentations.
• **Cross-Functional Collaboration:** Work collaboratively with internal teams (e.g., content, design) to ensure cohesive and effective campaign execution.
• **Technical Expertise Application:** Leverage deep technical knowledge in strategy, Paid Media, SEO, and CRO, specifically within the context of technology and SaaS companies.
• **Impactful Contribution:** Demonstrate the ability to make a significant impact within a specialized role, focusing on driving tangible business outcomes.
• **Creative Problem-Solving:** Apply a creative spark to marketing initiatives while maintaining a relentless passion for achieving and exceeding performance results.
• **Project Management Excellence:** Efficiently manage project timelines, resources, and budgets to ensure on-time and cost-effective delivery of all client initiatives.
• **Client Education and Guidance:** Act as a trusted advisor to clients, educating them on best practices and guiding them towards achieving their business objectives through performance marketing.
• **New Offering Development:** Contribute to the development and refinement of Directive's new demand generation offering, providing insights and feedback based on client interactions and market trends.

🎯 Requirements

• 2+ years of agency-side marketing experience, with a strong focus on performance marketing.
• Proven track record of success in managing and optimizing Paid Media, SEO, and CRO campaigns, preferably within the SaaS industry.
• Exceptional T-shaped marketing skills with deep expertise in at least one core area (e.g., Paid Media) and a strong understanding of others.
• World-class project management abilities, with a demonstrated capacity to deliver projects on time and within budget.
• Excellent communication, presentation, and client-facing skills, with the ability to build rapport and trust with stakeholders at various levels.

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance plans, with a 100% employer-paid option for the employee and a 50% employer contribution for dependents.
• Access to mental wellness resources, including certified therapists through Spring Health and a Headspace membership.
• Physical wellness support through Gympass, offering access to a wide range of fitness facilities.
• Generous Paid Time Off (PTO) policy, including unlimited PTO (with a mandatory 2-week minimum), paid company holidays, your birthday off, and an end-of-year recharge period (December 24 - January 1).
• Paid parental leave to support new parents.
• Financial wellness benefits, including a traditional and Roth 401(k) with a 3% company match.
• Annual bonus program that scales with tenure, rewarding long-term commitment.
• Annual anniversary trip to Newport Beach, CA, providing an opportunity for team building and relaxation.

Skills & Technologies

Spring

Apache Spark

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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