Digital Marketing Lead (Meta) - Spirio

📋 Description

• • As the Digital Marketing Lead (Meta) for Spirio, you will be instrumental in driving user acquisition and growth for a rapidly scaling educational platform focused on Eastern philosophies and well-being. This is a pivotal role within Skelar AS, a dynamic venture builder renowned for creating successful international tech businesses. You will join a dedicated marketing team, working closely with co-founders to establish and expand Spirio's brand presence in Western markets.
• • Your primary responsibility will be the end-to-end management of Meta Ads campaigns. This includes the strategic launch, meticulous optimization, and aggressive scaling of advertising efforts to achieve ambitious growth targets. You will be tasked with identifying key performance indicators (KPIs) and ensuring campaigns are aligned with overall business objectives.
• • A significant part of your role will involve deep-dive analysis of campaign performance. You will monitor and interpret critical marketing metrics such as Click-Through Rate (CTR), Conversion Rate (CR), Cost Per Acquisition (CPA), and Return on Investment (ROI). This data-driven approach will inform your optimization strategies and ensure maximum efficiency and profitability of ad spend.
• • You will be at the forefront of innovation, constantly testing new acquisition strategies and traffic-buying approaches. This includes exploring novel campaign structures, targeting methods, and ad formats to push the boundaries of performance and discover untapped growth opportunities.
• • Collaboration and creativity are key. You will actively participate in brainstorming sessions to generate compelling creative concepts and ad copy. Your ability to contribute original ideas and translate them into effective marketing materials will be crucial for capturing audience attention and driving engagement.
• • A thorough understanding of the competitive landscape is essential. You will conduct in-depth research into competitor activities, analyzing their advertising channels, creative assets, and user acquisition tactics. This intelligence will help refine Spirio's own strategies and maintain a competitive edge.
• • You will be expected to contribute to the overall marketing strategy, providing insights and recommendations based on your expertise in Meta advertising and user acquisition. This includes identifying new market opportunities and potential growth levers.
• • The role demands a proactive and adaptable mindset. You will need to stay abreast of the latest trends and algorithm changes within the Meta advertising ecosystem and quickly implement necessary adjustments to campaigns.
• • You will work within a supportive environment that fosters professional development. Skelar AS is committed to the growth of its employees, offering opportunities for learning, skill enhancement, and career advancement within its portfolio of businesses.
• • Spirio itself is a high-potential startup, having successfully closed two funding rounds, achieved significant growth (scaling in the 'x' figures in 2025), and boasts highly-rated iOS and Android applications (4.8 stars). The ambition is clear: to become the 'App of the Year' in the App Store, a goal that requires exceptional marketing leadership.
• • Your success will directly impact Spirio's trajectory, contributing to its mission of helping people live happier lives through its unique educational platform. This is an opportunity to make a tangible impact on a product with a meaningful purpose and significant market potential.
• • You will be part of a larger ecosystem at Skelar AS, which includes a strong operational support platform, a community of experienced founders, internal professional clubs, and extensive training and development resources. This comprehensive support system is designed to empower individuals to build successful companies.
• • The company culture emphasizes ambition, expertise, and a commitment to winning on global markets, with a strong underlying value of supporting Ukraine's recovery and future. This role offers the chance to contribute to a mission-driven organization that is both commercially successful and socially conscious.