Digital Marketing Manager

Red Gate Software Limited

Job Overview

Location

Cambridge

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end execution of multi-channel digital marketing campaigns across paid and organic channels including LinkedIn, Google Ads, YouTube, display, Quora, Reddit, SEO, and email.
• Analyse campaign performance data to identify trends, optimise spend, and adjust channel mix for maximum commercial impact.
• Govern and improve AI-assisted marketing workflows, including generative AI and predictive analytics tools, ensuring quality and alignment with brand standards.
• Collaborate with global and regional campaign managers to deliver integrated, data-informed marketing initiatives that support the full customer buying journey.
• Utilise marketing automation and CRM platforms such as Marketo and Salesforce to streamline campaign delivery and track lead progression.
• Leverage analytics tools including Google Analytics 4 and Looker to measure campaign effectiveness and inform strategic decisions.
• Contribute meaningfully to marketing budget allocation and make data-driven recommendations that directly influence performance outcomes.
• Work in a collaborative marketing team that values thoughtful, impactful campaigns with clear commercial results.
• Operate with autonomy to act on insights, test new approaches, and drive innovation in digital marketing practices.
• Support Redgate’s global growth by aligning digital campaigns with the needs of data professionals who manage critical enterprise databases.
• Maintain consistent brand messaging across channels while adapting tactics to regional and audience-specific contexts.
• Stay current with evolving digital marketing trends, particularly in B2B software, and apply emerging tools and techniques to improve efficiency and effectiveness.
• Balance multiple concurrent campaigns without compromising quality, deadlines, or performance metrics.
• Work in a hybrid model with one in-office day per week at the Cambridge office, coordinating with global teams across time zones.
• Contribute to a culture of accountability, trust, and continuous learning within the marketing function.

🎯 Requirements

• Experience running digital marketing campaigns in a B2B environment, ideally within the software industry, across channels including LinkedIn, Google Ads, YouTube, display, Quora, Reddit, SEO, and email.
• Proven ability to analyse performance data, identify trends, and use that insight to optimise spend, tactics, and channel mix.
• Practical experience with AI tools in a marketing context — including generative AI, predictive analytics, or automation platforms — and the ability to evaluate and improve AI-generated outputs.
• Familiarity with marketing automation and CRM platforms (such as Marketo and Salesforce) and analytics tools like Google Analytics 4 or Looker.
• Strong collaboration and communication skills, with experience working across cross-functional teams to deliver integrated campaigns — and a track record of juggling multiple projects without dropping the ball.

🏖️ Benefits

• Salary range: £40,000 - £50,000
• Hybrid working: a mix of home and our Cambridge office
• Monthly wellbeing allowance and generous paid time off
• Genuine investment in learning, development, and career progression
• Private health insurance

Skills & Technologies

Hybrid

£40k-50k

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Red Gate Software Limited

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About Red Gate Software Limited

UK-based software company founded in 1999. Develops database DevOps tools for Microsoft SQL Server, Oracle, PostgreSQL and MySQL. Product portfolio spans database version control, deployment automation, monitoring, cloning and data masking. Serves 800,000+ users across 200,000 organizations including 91% of Fortune 100 companies. Headquartered in Cambridge, England, with additional offices in Pasadena, Austin and Brisbane. Focuses on enabling database professionals to adopt agile practices, reduce risk and accelerate delivery of database changes.

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