Digital Marketing Manager (Mensch) Programmatic Advertising Entertainment

WPP Media

Job Overview

Location

Frankfurt, Germany

Job Type

Full-time

Full Job Description

📋 Description

• WPP Media is at the forefront of creative transformation, leveraging the power of creativity to build a better future for our employees, clients, communities, and the planet. As a global media network within WPP, we unite leading platforms, talent, and partners to unlock new opportunities for boundless growth in an interconnected media landscape.
• In this pivotal role as a Digital Marketing Manager (Mensch) specializing in Programmatic Advertising within the Entertainment sector, you will be instrumental in both advancing our programmatic capabilities and executing these strategies for our diverse clientele.
• Your core responsibility will be to drive the strategic development and operational execution of programmatic advertising campaigns, ensuring they meet and exceed client objectives and contribute to WPP Media's reputation for excellence.
• You will be tasked with analyzing campaign performance data on a regular basis, identifying key trends, and deriving actionable insights to inform optimization strategies. This involves not only applying established best practices but also actively contributing to their evolution and refinement within the team.
• A crucial aspect of your role will be the meticulous monitoring of ongoing campaigns within Demand-Side Platforms (DSPs). You will ensure that all campaign setups are meticulously constructed and continuously optimized for maximum efficiency and effectiveness.
• You will play a key role in the strategic selection of appropriate target audiences, technologies, and media inventories for programmatic media buying, ensuring that our clients' messages reach the right people at the right time through the most impactful channels.
• A strong understanding of data and a keen eye for performance metrics are essential. You will be responsible for optimizing the programmatic media buying process, with a constant focus on relevant Key Performance Indicators (KPIs) to reliably achieve agreed-upon performance targets.
• Collaboration is key to success. You will work closely with specialist teams across WPP Media and external partners in an international environment, fostering strong relationships and ensuring seamless campaign execution.
• This role offers a unique opportunity to shape programmatic strategies within the dynamic entertainment industry, requiring a blend of analytical rigor, strategic thinking, and hands-on execution.
• You will be expected to stay abreast of the latest trends and innovations in programmatic advertising, digital media, and the entertainment landscape, bringing fresh perspectives and innovative solutions to the table.
• Your ability to translate complex data into clear, understandable insights will be vital for reporting to clients and internal stakeholders, demonstrating the value and impact of our programmatic efforts.
• You will contribute to a culture of continuous learning and improvement, sharing your knowledge and expertise with colleagues and actively participating in team development initiatives.
• The role demands a proactive approach to problem-solving, identifying potential challenges and developing effective solutions to ensure campaign success.
• You will be a key player in driving client satisfaction by delivering high-performing programmatic campaigns that align with their business goals and brand objectives.
• This position is ideal for someone passionate about digital marketing, with a specific interest in programmatic advertising and a proven ability to deliver results in a fast-paced, client-focused environment.
• You will be empowered to take ownership of your projects, demonstrating initiative and a commitment to achieving outstanding outcomes.
• Your contributions will directly impact the success of our clients' marketing initiatives and WPP Media's overall growth and reputation in the digital advertising space.
• You will be part of a supportive and collaborative team, working within a leading global media network that values innovation and employee development.
• The entertainment industry is constantly evolving, and this role provides an exciting opportunity to be at the cutting edge of how brands connect with audiences through sophisticated digital strategies.
• Your expertise will be crucial in navigating the complexities of the programmatic ecosystem, from ad exchanges and data management platforms to audience segmentation and performance analytics.
• We encourage you to bring your unique perspective and innovative ideas to help us push the boundaries of what's possible in programmatic advertising.
• This is more than just a job; it's a chance to make a significant impact and grow your career within a world-class organization.

🎯 Requirements

• Completed university degree with a focus on Marketing, Media Studies, or a comparable qualification, coupled with more than 1-2 years of professional experience in online marketing, specifically with programmatic advertising.
• Profound understanding and practical experience with the digital media landscape, including DSPs, data management, inventory, and ad/audience verification technologies.
• Demonstrated curiosity and a strong willingness to learn, essential for staying current in the rapidly evolving field of programmatic advertising.
• Excellent data structuring and presentation skills, particularly in Excel and PowerPoint, enabling the clear communication of complex information.
• Fluency in both German and English, with the ability to communicate confidently in both languages.

🏖️ Benefits

• Work-Life-Balance: Flexible working hours and remote work options, with the ability to compensate for overtime.
• Generous Vacation: 30 vacation days plus a flexible day, with 24th and 31st December as additional holidays.
• Wellbeing Focus: Comprehensive health benefits, attractive pension schemes, and Mental Health Awareness Days.
• Professional Development: Diverse training opportunities and internal career programs for growth within the WPP network.
• Employee Perks: Unforgettable events, employee discounts, Job Ticket, Wellhub, and Job Bike schemes.

Skills & Technologies

Remote

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About WPP Media

WPP Media is a media investment management company that operates as part of WPP Group. It provides media planning, buying, data analytics, and performance optimization services across television, digital, print, and out-of-home channels. The company leverages proprietary tools and global market insights to deliver audience targeting, campaign measurement, and strategic media investments for multinational brands and agencies worldwide.

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