Digital Marketing Manager (Remote Canada) - Future Opening

Directive Consulting LLC

Job Overview

Location

Essen, Australia

Job Type

Full-time

Full Job Description

📋 Description

• Directive Consulting LLC is seeking a Digital Marketing Manager (Remote Canada) to drive performance marketing results for B2B SaaS clients using their proprietary Customer Generation methodology, which prioritizes SQLs and customer acquisition over traditional metrics like MQLs. This role is critical to expanding Directive’s demand generation capabilities and ensuring clients consistently hit their sales-qualified lead targets through integrated paid media, SEO, CRO, and video strategies.
• You will own end-to-end performance marketing for no more than seven SMB client accounts, serving as the primary point of contact responsible for strategy, execution, client communication, and measurable outcomes — blending deep technical expertise with strong interpersonal skills to exceed expectations and build long-term client trust.
• The Marketing team at Directive operates as a high-performance, data-obsessed unit focused on innovation in B2B growth, where T-shaped marketers thrive by combining broad channel knowledge with deep specialization in paid, SEO, and CRO for tech companies, all while contributing to a culture of continuous learning and client-centric excellence.
• In this role, you will develop mastery in aligning marketing strategy with business outcomes, sharpen your ability to translate complex data into actionable client recommendations, and grow as a strategic partner who doesn’t just run campaigns but architects scalable demand engines that directly impact revenue.
• You will lead client kickoffs, strategy sessions, and quarterly business reviews, presenting performance insights and optimization plans with clarity and confidence, while managing timelines, budgets, and cross-functional coordination to ensure campaigns launch on time and deliver ROI.
• You will conduct deep audits of client paid media (Google Ads, LinkedIn, Meta), SEO technical health, and conversion rate optimization opportunities, using tools like Google Analytics, SEMrush, Ahrefs, and HubSpot to identify gaps and prioritize high-impact tests.
• You will collaborate closely with internal specialists in SEO, content, and creative to ensure alignment across channels, leveraging Directive’s Customer Generation framework to craft cohesive funnels that nurture leads from awareness to SQL.
• You will proactively identify upsell and expansion opportunities within client accounts by monitoring performance trends and advising on budget reallocations or new channel tests based on data-driven forecasts.
• You will maintain meticulous project documentation in Asana or similar platforms, ensuring transparency, accountability, and smooth handoffs while adhering to Directive’s internal SLAs for reporting frequency and client responsiveness.
• You will stay ahead of emerging trends in AI-powered marketing automation, predictive analytics, and privacy-compliant tracking, actively experimenting with new tools to enhance campaign efficiency and client reporting.
• You will contribute to internal knowledge sharing by documenting best practices, presenting learnings in team forums, and helping refine Directive’s methodologies based on real-world client results.

🎯 Requirements

• 2+ years of experience in agency-side marketing, specifically managing performance campaigns for B2B or SaaS clients
• 2+ years of hands-on experience in performance marketing across paid media (Google Ads, LinkedIn, Meta), SEO, and conversion rate optimization (CRO)
• Proven ability to act as a T-shaped marketer with deep technical expertise in at least one channel (paid, SEO, or CRO) and strong working knowledge of the others
• Demonstrated success in project managing multiple client accounts simultaneously, delivering campaigns on time and within budget
• Experience interfacing directly with clients, presenting strategy and performance reports with clarity, confidence, and empathy
• Strong familiarity with SaaS business models, metrics (CAC, LTV, payback period), and buyer journeys
• Comfort with data analysis and reporting using platforms like Google Analytics, Google Ads, SEMrush, Ahrefs, HubSpot, or similar
• Availability to travel occasionally for team events or client meetings (in-person or virtual)
• Commitment to continuous learning, especially around AI and automation in marketing operations

🏖️ Benefits

• 100% employer-paid medical, dental, and vision plans for employees, with 50% employer contribution for dependents, plus disability and life insurance coverage
• Mental health support via access to certified therapists through Spring Health and complimentary Headspace membership
• Physical wellness benefits including Gympass subscription for global gym and fitness class access
• Generous time off: unlimited PTO (with 2-week minimum encouraged), paid company holidays, birthday off, and annual year-end recharge (closed Dec 24–Jan 1)
• Financial wellness: traditional and Roth 401(k) options with 3% company match, plus annual tenure-based bonus that increases over time
• Unique perk: annual all-expenses-paid anniversary trip to Newport Beach, CA for employees and leadership to connect, celebrate, and recharge
• Remote-first work environment with flexibility to work from anywhere in Canada, plus access to Directive’s state-of-the-art offices in Irvine, CA for those who wish to visit
• People-first culture committed to diversity, inclusion, and equitable hiring practices, with accommodations available for qualified individuals with disabilities

Skills & Technologies

Spring

Apache Spark

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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