Digital Marketing Manager | UK

Aphex Technologies Inc.

Job Overview

Location

London Office

Job Type

Full-time

Full Job Description

📋 Description

• As the UK Digital Marketing Manager at Aphex Technologies Inc., you will play a pivotal role in scaling growth efforts by combining deep demand generation expertise with a nuanced understanding of the construction industry’s unique dynamics, directly contributing to the company’s mission of transforming a sector that drives 10% of global GDP but has seen declining productivity for two decades.
• You will inherit a strong foundation of product-market fit across the UK, Ireland, Australia, and New Zealand, backed by enterprise adoption from major contractors like BAM, Balfour Beatty, SKANSKA, Kier, MACE, and Murphy, along with a rich library of case studies, podcast content, and organic customer advocacy that you will leverage to expand awareness and demand in emerging markets.
• Day to day, you will collaborate closely with Sales and Customer Success teams to understand the real-world challenges of engineers and delivery teams shaping infrastructure projects, ensuring marketing strategies are grounded in authentic customer insights and aligned with revenue goals.
• You will lead hypothesis-driven go-to-market (GTM) experimentation, designing and iterating campaigns through cycles of hypothesis → experiment → feedback → iteration, adapting tactics across project types (rail, bridges, hospitals), contractor tiers (T1/T2), and varying levels of market maturity to uncover what resonates most with target audiences.
• You will own and optimize the UK digital marketing engine, with an initial focus on LinkedIn Ads, working alongside designers, the APAC-based growth marketing manager, and cross-functional partners to ideate, launch, measure, and refine campaigns that drive brand awareness and lead generation.
• You will leverage AI-enabled workflows and tools like Clay to enrich leads and personalize outreach at scale, while implementing account-based marketing (ABM) strategies to engage high-value accounts in niche construction sub-markets with tailored messaging.
• You will bring creativity and analytical rigor to campaign development, translating complex construction industry nuances into compelling narratives that highlight Aphex’s tangible value in improving planning, collaboration, and project delivery.
• You will actively engage in industry events and community-building initiatives, fostering long-term relationships in a relationship-driven sector while continuously learning about evolving customer behaviors, market trends, and technological shifts in construction delivery.
• You will join a high-performing, mission-driven team that values collaboration, experimentation, and real impact, working in a culture that prioritizes learning, psychological safety, and collective growth as Aphex expands its footprint in the UK and beyond.
• In this role, you will develop deep expertise in B2B marketing for complex, sales-intensive industries, mastering the intersection of technical domain knowledge and modern digital tactics — positioning yourself as a strategic marketer who can thrive in traditional sectors undergoing digital transformation.

🎯 Requirements

• Proven experience in digital marketing with strong expertise in LinkedIn Ads and campaign optimization
• Demonstrated ability to collaborate effectively with Sales, Customer Success, and Product teams to align marketing with customer insights
• Strong analytical skills to interpret marketing data, distinguish signal from noise, and translate insights into strategic decisions
• Experience with account-based marketing (ABM) principles and tools for personalized, targeted outreach
• Familiarity with marketing automation and AI-enabled workflows (e.g., Clay, CRM platforms) for lead enrichment and scaling
• Excellent communication and storytelling skills to convey complex ideas clearly to technical and non-technical audiences

🏖️ Benefits

• Work with a high-performing, collaborative team that genuinely enjoys building impactful solutions together
• Provided with a MacBook Pro and access to a modern marketing tech stack to support high-efficacy campaign execution
• Ongoing training, coaching, and a personal development budget to support continuous skill growth and career advancement
• Annual company offsite retreat — in 2025 held in Da Nang, Vietnam, with 2026 plans underway — fostering connection and shared experience across global teams

Skills & Technologies

Onsite

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Aphex Technologies Inc.

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About Aphex Technologies Inc.

Aphex Technologies provides cloud-based construction planning software that unifies design, schedule, and resource data for contractors, engineers, and owners. Its platform delivers collaborative 4D/5D BIM workflows, real-time schedule simulation, and risk analysis to reduce delays and cost overruns on infrastructure, energy, and commercial projects. Founded in 2017, the company serves global clients from offices in San Francisco and London, integrating with tools such as Primavera P6, MS Project, and Autodesk. Aphex emphasizes data transparency, lean construction principles, and secure, scalable SaaS delivery to help teams deliver complex projects on time and within budget.

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