Digital Marketing Specialist (Ruut)

Universe Group Ltd

Job Overview

Location

Kyiv or Warsaw

Job Type

Full-time

Full Job Description

📋 Description

• Manage full-stack digital advertising budgets across key paid channels with ownership of end-to-end performance, from unit economics to scaling without ROMI erosion.
• Launch and scale performance campaigns primarily on Meta, with Google as the secondary growth driver, and actively test new acquisition channels.
• Own the P&L of the marketing channel, including key metrics: CAC, LTV, payback period, ROAS, and contribution margin.
• Co-develop creative strategy with the creative team: define briefs, generate hypotheses, design testing frameworks, and iterate based on data-driven insights.
• Actively leverage AI tools to automate creative production (generation of ad variants, copy rewriting, asset creation) and analytics (insight extraction, reporting, automation of routine tasks).
• Brief designers and motion teams to execute advertising hypotheses with precision and speed.
• Run continuous A/B tests on campaigns, creatives, landing pages, and quiz funnels to optimize conversion and engagement.
• Collaborate closely with analytics and product teams to build end-to-end growth experiments that connect marketing performance with product behavior.
• Build scalable processes and systems to enable future team expansion and operational efficiency within the marketing stream.
• Maintain deep fluency in performance marketing metrics and translate data into actionable business decisions.
• Drive experimentation culture with a hypothesis-first mindset, prioritizing impact over activity.
• Utilize SQL, Looker, or Amplitude to independently analyze user behavior, campaign performance, and funnel metrics.
• Align all marketing activities with the company’s mission to digitize sports training and reduce barriers to athletic participation.
• Contribute to the expansion of new sports verticals in 2024, supporting Ruut’s goal to become the #1 brand for athletes and active individuals in the U.S. market.
• Operate within a high-bar culture that values ownership, excellent execution, speed, curiosity, and relentless focus on business impact.

🎯 Requirements

• 2+ years of experience in performance marketing or user acquisition
• Proven expertise in managing advertising budgets on Meta (must-have)
• Strong analytical skills and ability to work independently with data (SQL, Looker, or Amplitude preferred)
• Deep understanding of unit economics: CAC, LTV, payback, ROAS, contribution margin
• Experience or strong interest in using AI for creative automation and analytics
• English proficiency at B2+ level

🏖️ Benefits

• Hybrid work model with offices in Kyiv or Warsaw, including breakfast, lunch, walking paths, and silent focus rooms
• Internal training programs and mentorship with top experts from Ukraine and worldwide
• Career growth opportunities — up to 10 managers promoted annually based on performance
• Relocation package with financial support, realtor assistance, and adaptation help for moving to Kyiv or Warsaw
• Market-competitive compensation, 20 paid vacation days, FOP or Diya.City status, paid sick leave, medical insurance, and in-office meals
• Well-being program covering psychology sessions, yoga, and meditation in-office
• War-time support ensuring safety, stability, and participation in Ukraine’s recovery initiatives

Skills & Technologies

Onsite

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

Universe Group Ltd

Visit Website

About Universe Group Ltd

Universe Group is a UK-based specialist recruitment and workforce solutions provider, operating across sectors including engineering, construction, energy, and technology. The company delivers tailored staffing services such as contract, permanent, and temporary placements, alongside managed service programmes and payroll solutions. With a focus on skilled and technical roles, Universe Group supports clients in sourcing niche talent while offering candidates career development and compliance support. The business emphasizes long-term partnerships, regulatory adherence, and industry expertise, serving both public and private sector clients. Headquartered in the UK, it operates through a network of consultants and dedicated service teams to meet evolving workforce demands.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.