Digital Marketing Strategist

📋 Description

• • Embark on a pivotal journey as a Digital Marketing Strategist, joining an exciting early-stage direct-to-consumer (DTC) company poised for a groundbreaking physical product launch. This role is not just about executing campaigns; it's about architecting the very foundation of a brand's market presence and driving its initial growth trajectory. You will be the strategic architect and hands-on executor, translating the founders' vision into a tangible, scalable go-to-market strategy that resonates with target audiences.
• • Your primary mission will be to spearhead the development and implementation of a comprehensive marketing strategy designed to build significant brand awareness and generate early traction. This involves a deep dive into understanding the product, the market, and the customer, crafting compelling narratives that capture attention and foster connection.
• • A core component of this role is the ownership of short-form content strategy. You will be instrumental in planning, creating, and overseeing engaging content across dynamic platforms such as Meta (Facebook & Instagram), Instagram Reels, and TikTok. The goal is to establish a consistent and compelling brand voice, leveraging the power of storytelling to build a loyal community and drive engagement.
• • Beyond organic content, you will be responsible for identifying the opportune moment to launch and meticulously optimize early paid media campaigns. This requires a data-driven approach, constantly analyzing campaign performance, A/B testing different creatives and targeting strategies, and iterating to maximize return on investment. You will be the guardian of the marketing budget, ensuring every dollar spent contributes to measurable outcomes.
• • This position demands a unique blend of strategic foresight and practical, hands-on execution. You will operate with a high degree of autonomy in a fast-paced startup environment, making critical decisions and driving initiatives from conception to completion. Your ability to wear multiple hats and adapt quickly to evolving market dynamics will be key to your success.
• • Collaboration is at the heart of this role. You will work directly and intimately with the founding team, ensuring marketing efforts are tightly aligned with overarching business objectives. This close partnership will allow you to gain a holistic understanding of the business and contribute to strategic decisions beyond just marketing.
• • You will be tasked with establishing the essential marketing processes and reporting structures that will form the bedrock of the company's future marketing operations. This includes defining key performance indicators (KPIs), setting up analytics dashboards, and creating a framework for tracking progress and measuring success.
• • Success in this role will be defined by tangible achievements: establishing a clear and resonant brand presence before the product even hits the market, maintaining a consistent and high-quality content publishing cadence, fostering early audience growth and engagement across social platforms, and developing a well-defined marketing roadmap with measurable KPIs.
• • Furthermore, you will play a crucial role in validating initial conversion channels through rigorous testing and iteration, ensuring that the marketing efforts translate into business results. You will also be instrumental in setting up the marketing systems and processes that will enable the team to scale effectively as the company grows.
• • This is a unique opportunity to join a company at its inception and leave an indelible mark on its market entry and long-term growth. You will enjoy significant ownership, creative freedom, and the chance to build something truly impactful from the ground up, working alongside experienced founders who are passionate about their vision.