Digital Media Buyer

📋 Description

• • Join Matchnode, a rapidly expanding, performance-driven digital marketing agency dedicated to fueling growth for our clients across dynamic sectors such as health, fintech, and beyond. We pride ourselves on a potent blend of innovative creative strategy and expert paid media execution, leveraging the power of platforms like Meta, Google, and emerging digital channels to deliver exceptional results. As we continue our accelerated growth trajectory, we are actively seeking a talented and motivated Digital Media Buyer to play a pivotal role in ensuring our client campaigns are meticulously organized, continuously optimized, and consistently progressing towards their strategic objectives.
• • In this crucial role, you will be an integral part of our media team, providing essential support in the end-to-end lifecycle of paid advertising campaigns. This includes the critical phases of launching, optimizing, and meticulously reporting on campaign performance. You will gain invaluable hands-on experience across a diverse range of advertising platforms, including Meta (Facebook & Instagram Ads Manager), Google Ads, LinkedIn, and TikTok, directly contributing to the team's ability to meet and exceed ambitious performance targets while maintaining a high level of operational organization.
• • Your day-to-day responsibilities will encompass a wide array of tasks designed to ensure campaign success. You will actively assist in the setup and rigorous quality assurance (QA) of campaigns across Meta, Google Ads, and other relevant platforms, ensuring all parameters are correctly configured before launch. A key part of your role will involve vigilant monitoring of campaign pacing and budgets, ensuring optimal spend and maximizing return on investment. You will be responsible for pulling comprehensive reports and providing crucial support in the analysis of campaign performance, translating data into actionable insights for our clients.
• • Furthermore, you will play a vital role in managing the intricate process of creative trafficking, ensuring that all ad assets are correctly uploaded, tagged, and delivered to the appropriate platforms. This involves close coordination between media buyers, creative teams, and our analytics department to maintain a seamless workflow. Staying ahead of the curve is paramount in the digital landscape; therefore, you will be expected to keep abreast of the latest platform updates, explore new ad formats, and identify emerging trends that can be leveraged for client success.
• • You will also actively support our ongoing ad testing processes, meticulously documenting the results of A/B tests and other experiments to drive continuous improvement. A significant and exciting aspect of this role involves exploring and integrating AI tools and automation technologies to streamline campaign management processes, enhance efficiency, and unlock new levels of performance. This is an opportunity to be at the forefront of innovation within a forward-thinking agency.
• • We are looking for an individual who thrives in a dynamic, results-oriented environment. The ideal candidate possesses a strong analytical mindset, a keen eye for detail, and a proactive approach to problem-solving. You should be comfortable working with data, understanding key performance indicators (KPIs), and contributing to strategic discussions about campaign optimization. Your ability to collaborate effectively with a team, communicate clearly, and adapt to evolving priorities will be essential for success in this role. This is more than just a job; it's a chance to grow your career in digital marketing with a team that values innovation, collaboration, and tangible results.