Digital Media Specialist

SBD, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• As a Digital Media Specialist at SBD, Inc., you will play a pivotal role in driving sales and brand visibility for iconic tool and outdoor brands such as DEWALT, BLACK+DECKER, CRAFTSMAN, and others through strategic digital media campaigns that align with business objectives and deliver measurable ROI.
• You will collaborate closely with the Sr. Digital Media Manager to plan, execute, optimize, and report on paid media initiatives across search, programmatic display, and retail media platforms, ensuring campaigns are data-driven, brand-safe, and performance-focused.
• Your day-to-day responsibilities will include managing and maintaining brand consistency across multiple merchandising platforms, supporting SEO and content initiatives to enhance organic visibility, and partnering with cross-functional teams including sales, channel marketing, finance, and agency partners to develop integrated programs that support sales goals.
• You will lead relationships with internal sales teams and external media agencies, negotiating media packages and pricing, managing annual budgets—including merchandising investments—and analyzing financial metrics to assess campaign performance and recommend optimizations.
• You will assist in executing content strategies that leverage platform capabilities to deliver seamless end-user experiences, while contributing to SEO efforts that maximize organic search performance and support broader digital marketing objectives.
• You will stay ahead of industry trends, gather insights from market and platform developments, and communicate actionable recommendations across the organization in a matrixed environment, fostering collaboration and innovation.
• SBD, Inc. is a global leader in tools and outdoor power equipment, home to over 43,500 high-performing professionals and beloved brands like STANLEY, DEWALT, and CRAFTSMAN, offering a dynamic environment where innovation, purpose, and excellence are deeply valued.
• The company is committed to advancing manufacturing through Industry 4.0 initiatives and smart factory technologies, combining a rich heritage dating back to 1843 with a forward-thinking, diverse, and inclusive culture that empowers employees to make a meaningful impact.
• In this role, you will develop expertise in retail media, PPC management, and cross-channel campaign optimization while gaining exposure to global brand strategy, financial accountability, and stakeholder management at a Fortune 500 scale.
• You will have the opportunity to grow your career across multiple paths within a portfolio of 60+ brands, supported by robust learning resources, mentorship, and a culture that values continuous development and internal mobility.

🎯 Requirements

• Minimum 3+ years of hands-on experience managing pay-per-click (PPC) campaigns for SEM, programmatic display, and retail media platforms including Criteo, Promote IQ, and Amazon.
• Proven track record of designing and executing innovative digital media programs that drive point-of-sale lift and measurable business outcomes.
• Strong understanding of key business metrics such as sales, gross margin, and operating income, with demonstrated ability to manage budgets across 100+ campaigns and analyze financial data to calculate ROI.
• Excellent negotiation, interpersonal, and verbal/written communication skills, with the ability to influence stakeholders in a matrixed organization.
• Collaborative mindset with openness to learning, sharing trends, and implementing best practices across teams and geographies.
• Experience working with brand, sales, channel marketing, finance, and shopper marketing teams to align media strategies with sales objectives.

🏖️ Benefits

• Competitive salary with a base pay range of $70,000–$85,000 per year (based on Maryland market), plus potential sign-on payment and eligibility for annual bonuses.
• Comprehensive benefits package including medical, dental, vision, life, disability insurance, 401(k) retirement plan, Employee Stock Purchase Plan, paid time off (vacation, holidays, personal days), and tuition reimbursement.
• Exclusive employee discounts on Stanley Black & Decker tools and products, as well as access to partner discount programs across various vendors.
• Access to industry-leading learning and development resources, including the Lean Academy, digital learning portal, and online university partnerships offering certifications from renowned institutions.
• Opportunity to work in a purpose-driven, diverse, and inclusive culture that values employee well-being, volunteerism, sustainability, and making a positive impact locally and globally.

Skills & Technologies

Remote

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SBD, Inc.

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About SBD, Inc.

SBD, Inc. provides engineering, manufacturing, and supply-chain services for complex electromechanical and industrial systems. The firm offers product design, precision machining, assembly, testing, and aftermarket support across sectors including aerospace, defense, medical devices, and industrial equipment. SBD works with OEMs to deliver turnkey production runs, prototype-to-production transitions, quality and regulatory compliance, and lifecycle support (repair, spares, obsolescence management). Its capabilities include CNC machining, sheet metal fabrication, electro-mechanical assembly, and automated testing, supported by quality systems (ISO/AS standards) and production planning to meet regulated-industry requirements and high-mix, low-to-medium-volume manufacturing.

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