Director, Brand Strategy

Relayfi Inc.

Job Overview

Location

Toronto, ON

Job Type

Full-time

Full Job Description

📋 Description

• Drive integrated marketing across the team. Turn competing priorities into one clear, sequenced plan so every person knows what to work on when they sit down in the morning. Success looks like campaigns shipping on schedule and no longer getting reshuffled mid-flight.
• Oversee Relay’s events, social, content, and influencer channels. Build systems that increase throughput and hit targets while raising the bar on differentiated, remarkable creative.
• Set campaign strategy and author the creative briefs: campaign-level positioning, success criteria, and the brief that the studio executes against. Ensure every brief aligns stakeholders early and translates strategy into clear, actionable direction for the studio.
• Own the brand's evidence base: customer research, competitive analysis, and brand tracking. Research and message testing are co-designed with the CD.
• Measure brand health: awareness tracking, brand lift, share of voice, and campaign effectiveness.
• Define category framing, competitive context, and audience definition and segmentation.
• Steward brand governance as policy and assess partnership fit.
• Lead three managers (content and social, influencer, integrated marketing) and about seven people total, staying close enough to the craft to jump in when a channel needs it.

🎯 Requirements

• An end-to-end integrated marketer: you've built and run campaigns from strategy through execution, and you hold strong opinions about what to prioritize and what to cut.
• Numerically fluent: you can interrogate a channel metric like influencer performance, stay skeptical, and see what a number is not telling you.
• Assertive and process-oriented, with a demonstrated ability to implement and enforce marketing workflows across cross-functional teams while maintaining strong working relationships.
• Proven ability to align stakeholders with competing priorities around a single plan, exercising influence well beyond direct reporting lines.

🏖️ Benefits

• Annual salary range: $193,500 CAD to $236,500 CAD.
• Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.
• Flexible compensation approach, with a typical starting salary of $215,000 CAD for candidates who demonstrate full readiness for the defined scope of the role.
• Opportunities for growth and development, with a focus on autonomy and initiative.

Skills & Technologies

Onsite

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Relayfi Inc.

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About Relayfi Inc.

Relayfi is a fintech company that provides a platform for managing and optimizing financial workflows for businesses. Their solution focuses on automating accounts payable and receivable processes, offering features such as invoice processing, payment execution, and reconciliation. By integrating with existing accounting systems, Relayfi aims to reduce manual effort, minimize errors, and improve cash flow management for its clients. The company operates within the business process automation and financial technology sectors, serving a range of industries that require efficient financial operations.

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