Job Overview
Location
New York
Job Type
Full-time
Category
DevOps
Date Posted
June 4, 2026
Full Job Description
đź“‹ Description
- • Lead high-tempo creative strategy and direction for full-funnel paid media advertising programs across Meta, TikTok, YouTube, Amazon, and Display platforms.
- • Deliver expert creative concepts, briefs, and tactical feedback on short-form video, static ads, motion graphics, and UGC content to maximize performance metrics including thumb-stop rate, 3-second hold rate, and clickthrough rate.
- • Direct a team of Designers and Editors to produce 50+ new performance ads per month, scaling volume without compromising creative rigor or data-driven discipline.
- • Actively contribute to asset creation by editing in Premiere Pro, designing in Figma (including Auto Layout and Components), and polishing assets in Photoshop or Illustrator — no strategy-only candidates will be considered.
- • Translate client marketing goals and performance data into testable, data-backed ad concepts with clear hypotheses and measurable outcomes.
- • Present creative work and strategic rationale to clients and stakeholders with clarity, confidence, and persuasive salesmanship.
- • Drive creative diversity by integrating multiple formats: highly produced assets, low-fidelity UGC, AI-generated content, and hybrid creative approaches.
- • Utilize AI tools such as ChatGPT, Midjourney, Perplexity, Runway, and Icon to accelerate creative production and increase output volume — proven experience shipping AI-assisted ads required.
- • Monitor campaign performance data in collaboration with Paid Media and Social Commerce teams to inform iterative creative improvements and optimize ROI.
- • Establish scalable processes, testing frameworks, and quality standards to elevate the Performance Creative service as volume and client demand grow.
- • Collaborate cross-functionally with Social Commerce to enhance UGC creative and with Paid Media to align creative output with ad scaling strategies.
- • Maintain a digital portfolio showcasing performance ad work with clear evidence of impact on key metrics, including both high-fidelity and low-fidelity creative examples.
- • Provide crisp, actionable feedback to designers and editors, navigate client pushback, and turn vague objectives into testable, executable creative plans without hand-holding.
- • Operate fully remotely within EST time zone; all business is conducted in English.
🎯 Requirements
- • 2+ years in a Director-level or equivalent leadership role leading creative strategy and managing teams in performance marketing
- • 4+ years of hands-on creative strategy experience on performance ad programs with specific focus on short-form video and static ads for Meta and TikTok
- • Proven ability to storyboard, edit, and ship ads using Figma, Adobe Creative Suite, and AI tools; portfolio required with performance metric impact evidence
- • Experience using AI tools like ChatGPT, Midjourney, Runway, or similar to produce shipped ads — not just experiments
- • Excellent client presentation and salesmanship skills with ability to communicate strategic rationale clearly and persuasively
- • Must have direct experience with Meta performance creative advertising — no exceptions
🏖️ Benefits
- • Unlimited PTO + US holidays
- • Company-sponsored medical, dental, and vision coverage
- • Robust 401(k) program with company match and profit-sharing opportunities
- • Flexible parental leave
- • Interdisciplinary exposure to grow skills and influence beyond core role
Skills & Technologies
About Darkroom Software, Inc.
Darkroom Software, Inc. provides workflow and sales automation solutions for professional photographers and photo studios. Founded in 1999, the company’s platform combines tethered shooting, image editing, proofing, online storefronts, and order fulfillment in one integrated system. Users can capture images directly from cameras, apply real-time adjustments, create client galleries, and sell prints or digital downloads through branded e-commerce sites. Darkroom supports event, portrait, sports, and school photographers with tools for barcode scanning, green-screen automation, and multi-user studios. The software is available for both Windows and macOS, and integrates with labs, payment processors, and shipping providers.
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