Director, Digital Marketing

Modernizing Medicine, Inc.

Job Overview

Location

Remote - USA

Job Type

Full-time

Full Job Description

📋 Description

• Lead the end-to-end digital demand generation strategy for ModMed’s B2B EHR, practice management, and revenue cycle management (RCM) solutions, driving qualified pipeline and ARR growth through integrated multi-channel campaigns.
• Design and execute AI-forward digital marketing initiatives across paid search, paid social, display, programmatic, and account-based marketing (ABM) channels to accelerate new practice acquisition and cross-sell opportunities.
• Transform organic search strategy by optimizing for both traditional search engines (Google, Bing) and Generative Engine Optimization (GEO) across AI-powered search, conversational AI, and discovery platforms.
• Oversee, audit, and expand ModMed’s digital marketing technology stack by evaluating, piloting, and scaling AI tools to automate workflows, hyper-personalize outreach, and optimize ad spend efficiency.
• Partner with Creative, Content, and Product Marketing teams to embed generative AI into content production, multi-variant testing, and localized landing page generation to scale variations and improve conversion rates.
• Shift from reactive reporting to predictive growth modeling by leveraging machine learning attribution, behavioral data, and advanced analytics to track MQLs, SQLs, Cost Per Acquisition (CPA), and pipeline ROI.
• Socialize digital marketing strategies, AI tool roadmaps, and execution plans with executive leadership and key stakeholders to ensure alignment, transparency, and resource allocation.
• Actively evaluate, pilot, and integrate the latest marketing AI platforms—including LLMs, conversational AI engines, and automated copy/design optimizers—to maintain ModMed’s position at the forefront of digital innovation.
• Execute high-yielding digital campaigns across Google Ads, LinkedIn, Facebook, and emerging advertising channels with a focus on targeting small-to-medium businesses using programmatic advertising, custom/lookalike audiences, and intent-data tools.
• Maintain deep expertise in search engine marketing (SEM) and search engine optimization (SEO), including hands-on management of paid and organic strategies across all major platforms.
• Utilize advanced Microsoft Excel for data modeling to translate raw metrics into predictive marketing frameworks and performance insights.
• Direct creative teams to produce, test, and recursively optimize digital creative assets across varying ad formats, sizes, and platform requirements for integrated campaigns.
• Communicate complex digital concepts, technical data, and AI-driven insights clearly and persuasively to executive leadership and non-technical stakeholders.
• Maintain expert-level proficiency in Google Analytics, Google Webmaster Tools, and industry SEO suites to monitor performance and inform strategic decisions.
• Prioritize high-value initiatives and execute flawlessly in a fast-paced, adaptive environment with evolving digital marketing trends.
• Travel domestically up to 20% to support team collaboration, stakeholder meetings, and strategic initiatives.

🎯 Requirements

• 7–12+ years of proven experience in B2B digital marketing with a track record of scaling traffic, high-intent accounts, and leads to B2B platforms
• Deep, hands-on experience executing paid and organic search strategies across SEM and SEO ecosystems
• Advanced proficiency in Microsoft Excel with data modeling experience to build predictive marketing frameworks
• Deep, practical engagement with modern AI platforms (e.g., LLMs, conversational AI engines, automated copy/design optimizers)
• Expert-level knowledge of Google Analytics, Google Webmaster Tools, and industry SEO suites
• Ability to travel domestically up to 20%

🏖️ Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
• 401(k) with 50% company match on up to 6% of compensation; 100% vesting after one year
• Generous Paid Time Off and Paid Parental Leave programs
• Company-paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs
• Unlimited access to LinkedIn Learning and tuition reimbursement for professional development
• Weekly catered breakfast and lunch, treadmill workstations, and wellness rooms at the Boca Raton headquarters

Skills & Technologies

Remote

Degree Required

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Modernizing Medicine, Inc.

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About Modernizing Medicine, Inc.

Modernizing Medicine, Inc. (ModMed) is a leading provider of integrated software solutions for specialty medical practices. Their platform, EMA®, offers electronic health records (EHR), practice management, and revenue cycle management, all designed to streamline workflows and improve patient care. ModMed focuses on delivering intuitive, cloud-based technology that helps physicians reduce administrative burdens, enhance diagnostic capabilities, and optimize financial performance. The company serves a wide range of medical specialties, empowering healthcare providers with tools to manage their practice efficiently and deliver better outcomes for their patients. Their commitment to innovation drives continuous development of their comprehensive healthcare IT solutions.

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