Viatris Inc. logo

Director Digital Marketing

Job Overview

Location

United States Remote Office

Job Type

Full-time

Category

Data Science

Date Posted

June 25, 2026

Full Job Description

đź“‹ Description

  • • Partner with brand marketing teams to develop and lead digital strategies and tactical plans, influencing budget allocation for digital initiatives within overarching brand budgets.
  • • Establish internal and external KPIs and dashboards for digital marketing performance, delivering actionable insights to commercial stakeholders beyond the digital team.
  • • Continuously monitor digital performance metrics for aligned brands and collaborate with internal and external partners to optimize strategies and tactics for maximum impact.
  • • Collaborate across cross-functional teams to design and refine processes that enhance efficiency and business impact.
  • • Build, lead, and develop a team of Digital Marketers to serve as trusted partners to internal and external stakeholders.
  • • Apply advanced knowledge of Microsoft Excel and PowerPoint to analyze data, build reports, and present strategic recommendations.
  • • Lead the development and implementation of new digital and social marketing programs in a regulated environment.
  • • Interpret and apply knowledge of digital marketing terms, web analytics (including Google Analytics), media performance monitoring, and media planning.
  • • Navigate pharmaceutical marketing regulations and medical-legal review processes to ensure compliance in digital campaigns.
  • • Translate customer insights into actionable, data-driven strategies that align with business objectives.
  • • Demonstrate innovative and entrepreneurial thinking to drive new digital capabilities and capabilities within a matrixed organization.
  • • Exercise strong strategic influencing skills to gain alignment and support for digital initiatives across commercial and cross-functional teams.
  • • Manage complex projects with multiple stakeholders, ensuring timely delivery and alignment with business goals.
  • • Utilize strong quantitative and qualitative analytical skills to evaluate campaign performance and inform decision-making.
  • • Communicate complex ideas clearly and persuasively through verbal and written presentations to executives and external audiences.
  • • Work independently with minimal supervision in a highly matrixed organizational structure.
  • • Interpret comprehensive research documents and communicate abstract concepts to diverse audiences.
  • • Apply technical mathematical concepts and perform complex computations to analyze digital performance data.
  • • Solve complex, non-standardized problems using independent judgment, deductive reasoning, and analytical frameworks.
  • • Maintain proficiency in speaking, reading, and writing English to effectively collaborate across global teams.
  • • Perform duties in a typical office environment with periodic travel required.

🎯 Requirements

  • • Bachelor’s degree required; MBA preferred
  • • 5–7 years of relevant experience in digital marketing within pharmaceutical or consumer products industries
  • • Experience leading digital and social marketing programs on both agency and client sides
  • • Advanced proficiency in Microsoft Excel and PowerPoint
  • • Knowledge of web analytics (e.g., Google Analytics), media performance monitoring, and media planning
  • • Familiarity with pharmaceutical marketing and medical-legal review processes

🏖️ Benefits

  • • Competitive salary range of $112,000–$236,000
  • • Comprehensive benefits package
  • • Inclusive and equitable work environment
  • • Opportunity to impact global healthcare access for approximately 1 billion patients annually

Skills & Technologies

Remote
$112k-236k
Degree Required

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Viatris Inc. logo
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About Viatris Inc.

Viatris Inc. is a global healthcare company formed in 2020 through the combination of Mylan and Upjohn, a legacy division of Pfizer. It develops, licenses, manufactures, markets and distributes a broad portfolio of branded, generic, complex generic, biosimilar and over-the-counter medicines, as well as active pharmaceutical ingredients. The company operates in more than 165 countries and territories, focusing on expanding access to medicines for non-communicable and infectious diseases, driven by a Global Healthcare Gateway that leverages its supply-chain, scientific and regulatory expertise to serve patients worldwide.

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