Director, Earned Owned Strategy (FinServ)

📋 Description

• • Lead enterprise-level Earned & Owned Media strategy for marquee Financial Services and SaaS clients, owning the full lifecycle from first strategic vision to measurable revenue impact. You will sit at the intersection of SEO, Content Marketing, Email & Lifecycle, and emerging channels such as Influencer and Affiliate, orchestrating cross-channel plans that routinely exceed multi-million-dollar growth targets.
• • Serve as the executive face of Wpromote to C-suite stakeholders on 3–5 key accounts, translating complex performance data into board-ready narratives that secure renewals, upsells, and multi-year commitments. Your ability to command a room and simplify the intricate will directly influence same-store revenue growth and client retention KPIs.
• • Architect and oversee a first-of-its-kind international AI Search program spanning North America, EMEA, and APAC for a global financial brand. You will harmonize regional nuances—regulatory, linguistic, and competitive—while ensuring every tactic ladders up to one cohesive global objective, delivering double-digit organic traffic lifts and measurable lead-gen gains.
• • Own forecasting, budgeting, and financial modeling for Earned & Owned Media scopes up to $10M annually. You will build scenario-based investment plans in Excel and BigQuery, stress-testing against macro-economic shifts and client P&L pressures, then present risk-adjusted projections that win CFO sign-off.
• • Partner hand-in-hand with Sales to craft bespoke pitch decks and live demonstrations that convert 40% of prospects into long-term engagements. Your strategic blueprints will showcase differentiated use of AI-driven search, predictive content, and lifecycle automation, positioning Wpromote as the undisputed innovation leader in FinServ marketing.
• • Design and lead campaign kick-offs, distilling months of discovery into a single, crystal-clear brief that aligns Channel Managers, Creative, Data Science, and Engineering. You will institute governance rituals—weekly stand-ups, monthly QBRs, and quarterly roadmap reviews—that keep every workstream focused on ROI and client happiness.
• • Champion continuous experimentation: from schema markup tests that unlock rich-snippet dominance to AI-generated content pilots that cut production time by 30%. You will codify winning playbooks in Confluence and train 20+ practitioners across offices, scaling intellectual capital firm-wide.
• • Collaborate with Product & Engineering to spec internal tools—think automated SERP-feature trackers and predictive LTV dashboards—that reduce manual reporting hours by 50%. Your voice in sprint planning ensures the tech roadmap directly fuels client growth and agency efficiency.
• • Mentor and elevate a high-performing team of Strategists and Channel Managers, instilling a culture of curiosity, accountability, and client obsession. Through structured career ladders, weekly 1:1 coaching, and quarterly OKR reviews, you will turn emerging talent into the next generation of Wpromote leaders.
• • Report to the Senior Director of Earned & Owned Strategy on four pillars: same-store growth, retention, new business, and strategic partnerships. Your quarterly business reviews will spotlight wins, surface risks early, and secure executive air cover for bold, high-reward initiatives.