Director, Enterprise Applications

Alteryx, Inc.

Job Overview

Location

US - Remote

Job Type

Full-time

Full Job Description

📋 Description

• Lead the strategy, delivery, optimization, and support of enterprise applications that enable global Marketing organizations.
• Partner with Marketing leadership, Marketing Operations, Finance, IT, Data & Analytics, and external vendors to define and execute a technology roadmap that improves marketing effectiveness, operational efficiency, customer engagement, and business outcomes.
• Oversee the end-to-end lifecycle of marketing platforms and business processes, ensuring scalable, integrated, and data-driven solutions for demand generation, digital marketing, customer journeys, campaign operations, lead management, marketing analytics, and AI-driven capabilities.
• Develop and execute the enterprise applications strategy aligned with Marketing’s business objectives and growth priorities.
• Serve as a trusted advisor to Marketing executives on technology trends, MarTech innovation, AI opportunities, process optimization, and digital transformation.
• Establish governance models for application investments, prioritization, architecture, and platform lifecycle management.
• Own the portfolio of Marketing applications including Marketo, Customer Data Platforms (CDP), Digital Experience Platforms, Event and Webinar Platforms, Content Management Systems, Lead Management and Attribution Solutions, Marketing Analytics and Reporting Tools, and AI-powered Marketing Solutions.
• Drive platform rationalization, adoption, optimization, and modernization initiatives across the marketing technology stack.
• Evaluate and recommend new technologies that enhance marketing effectiveness and operational scalability.
• Lead the design and optimization of end-to-end marketing business processes including Campaign Planning and Execution, Lead Lifecycle Management, Demand Generation, Digital Marketing Operations, Customer Journey Orchestration, Marketing Attribution, Budget and Investment Tracking, Event Management, and Content Operations.
• Identify opportunities for automation, standardization, and process simplification within marketing workflows.
• Ensure alignment between marketing processes and broader Revenue Operations workflows.
• Lead complex cross-functional initiatives from strategy through implementation and adoption, managing application delivery teams, product owners, business analysts, architects, and external partners.
• Establish scalable project and product management practices to ensure successful delivery of roadmap commitments within scope, budget, and timeline expectations.
• Ensure seamless integration across Marketing, CRM, ERP, Data Warehouse, Customer Success, and Digital Experience ecosystems.
• Collaborate with Enterprise Architecture teams to maintain scalable, secure, and compliant solutions.
• Establish governance for application security, data privacy, compliance, and operational controls.
• Drive platform reliability, performance, and operational excellence.
• Manage relationships with strategic technology vendors and system integrators, including negotiating contracts, licensing agreements, and service engagements.
• Own application budgets, forecasting, and cost optimization initiatives, while tracking ROI and business value realization from technology investments.
• Build, develop, and mentor a high-performing team of application leaders and professionals.
• Foster a culture of accountability, innovation, continuous improvement, and customer focus.
• Develop organizational capabilities in product management, process excellence, and digital transformation.

🎯 Requirements

• Bachelor's degree in Information Systems, Computer Science, Business, Engineering, or related field
• 12+ years of experience in Enterprise Applications, Business Systems, or Digital Transformation roles
• 5+ years of leadership experience managing teams and large-scale enterprise initiatives
• Deep expertise supporting Marketing organizations and marketing technology ecosystems
• Experience leading implementations and optimization efforts involving platforms such as Marketo, Salesforce, or comparable technologies
• Strong understanding of marketing operations, lead management, campaign execution, customer journeys, and marketing analytics

🏖️ Benefits

• Salary range of $154,000 - $204,000
• Eligibility for bonus or commission
• Medical, retirement, and financial benefits
• Wellness programs
• Time off policies
• Employee discounts
• Access to comprehensive benefits detailed at myalteryxbenefits.com

Skills & Technologies

Remote

$154k-204k

Degree Required

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Alteryx, Inc.

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About Alteryx, Inc.

Alteryx, Inc. provides a self-service data analytics platform that enables organizations to prepare, blend and analyze data from multiple sources without coding. Its software combines data preparation, geospatial analytics and predictive modeling in a drag-and-drop workflow interface, targeting business analysts and data scientists. Founded in 1997 and headquartered in Irvine, California, the company serves finance, healthcare, retail and public-sector clients worldwide, helping them automate analytics processes and accelerate data-driven decisions.

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