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Director, Franchise Commercial Execution, Foodservice & On-Premise

The Coca-Cola Company

Job Overview

Location

US – REMOTE

Job Type

Full-time

Full Job Description

📋 Description

• Lead the development and execution of Foodservice & On-Premise (FSOP) strategies, translating commercial strategy into clear, actionable direction for FSOP and field teams.
• Oversee performance monitoring, analysis, and communication of pre- and post-execution results for FSOP initiatives.
• Build and sustain strong relationships with Coca-Cola Beverages Florida (Coke Florida) leadership and FSOP partners to align short- and long-term business priorities.
• Serve as the primary point of contact for all FSOP-related activities, providing capability building and clear executional guidance to internal and external teams.
• Partner cross-functionally with commercial, marketing, revenue growth management, and other teams to maximize opportunities across the FSOP channel.
• Conduct opportunity assessments including competitive analysis and PicOS (Picture of Success) recommendations for market expansion and integration.
• Leverage internal tools and resources related to channel, asset, and brand strategies to support customer-specific plans and initiatives.
• Host key strategic meetings with internal stakeholders and external bottler partners to drive alignment and execution.
• Apply analytical use of account performance data tools to inform plans, identify opportunities, and steward customer relationships.
• Demonstrate advanced strategic thinking and application in forecasting and planning for both immediate and long-term business outcomes.
• Interpret consumer behavior, brand strategies, channel dynamics, and customer needs to drive actionable commercial decisions.
• Travel 25–50% heavily concentrated in Tampa, Orlando, and surrounding geographic territories in Florida.
• Ensure alignment with annual joint business planning processes to deliver volume, revenue, and profitability targets for the FSOP channel.
• Drive value creation, increase beverage incidence, and improve profitability through targeted field execution, merchandising, promotions, and distribution activities.
• Utilize strong oral and written communication skills to craft persuasive selling stories and influence stakeholders at all levels.
• Maintain accountability for commercial execution outcomes and business performance metrics tied to the FSOP channel.

🎯 Requirements

• Bachelor’s Degree or relevant experience
• 7+ years of sales experience within a CPG environment
• Must be based in Tampa or South Florida
• Customer Relationship Management (CRM) experience
• Advanced Strategic Thinking & Application with proven Forecasting and Planning skills (immediate & long-term)
• Previous Franchise, Customer, or Retail experience

🏖️ Benefits

• Exposure to world-class global leaders and expanded professional networks
• Opportunity to work on one of the most recognized brands in the world
• Access to learning resources including LinkedIn Learning and management development programs

Skills & Technologies

Remote

Degree Required

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The Coca-Cola Company

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About The Coca-Cola Company

Global beverage corporation founded in 1892, headquartered in Atlanta, Georgia. Manufactures, markets, and distributes nonalcoholic beverage concentrates and syrups, including Coca-Cola, Sprite, Fanta, Minute Maid, Powerade, and Dasani. Operates in over 200 countries with a portfolio of more than 200 brands. Generates revenue through concentrate sales to bottling partners and finished product sales. Focuses on sparkling soft drinks, water, sports drinks, juice, dairy, and plant-based beverages. Committed to sustainability, community initiatives, and reducing environmental impact across its supply chain and packaging operations worldwide.

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