Job Overview
Location
United States Remote Office
Job Type
Full-time
Category
Product Management
Date Posted
June 18, 2026
Full Job Description
📋 Description
- • Define and evolve the global brand vision, positioning, and value proposition for Cenerimod using scientific evidence and market insights.
- • Develop and manage the Global Brand Plan (GBP), including long-range forecasts, strategic imperatives, and tactical priorities.
- • Lead the annual brand planning process to ensure alignment across global and regional marketing teams.
- • Provide brand governance and ensure alignment with corporate portfolio and therapeutic area strategies.
- • Lead pre-launch activities including market shaping, disease awareness, and competitive intelligence initiatives.
- • Partner with Medical Affairs to build the scientific narrative and prepare for data dissemination at key congresses.
- • Oversee unbranded disease campaigns, early stakeholder engagement, and external communication frameworks.
- • Establish global standards for launch readiness tracking, including KPIs and milestone dashboards.
- • Translate Phase 3 clinical data into compliant brand narratives and commercial communication tools.
- • Collaborate with Clinical and Medical functions on publication planning and evidence-to-value translation.
- • Develop global core claims and messaging architecture in alignment with regulatory and legal guidance.
- • Partner with Global Market Access and HEOR to define payer value stories, pricing scenarios, and early economic models.
- • Support creation of the Global Value Dossier (GVD) and payer communication materials.
- • Integrate market access insights into overall brand strategy and affiliate planning tools.
- • Serve as the commercial lead on the Global Launch Readiness Team (GLRT), ensuring cross-functional alignment.
- • Partner with regional commercial leads to adapt and localize the global strategy.
- • Chair brand or launch governance meetings as delegated by the Global Commercial Lead.
- • Manage relationships with external vendors, agencies, and consultants supporting the Cenerimod program.
- • Develop and manage the global marketing budget for Cenerimod, ensuring accurate forecasting, tracking, and reporting.
- • Prioritize resource allocation based on strategic imperatives and ROI expectations.
- • Oversee third-party contracts and ensure vendor compliance with procurement policies.
- • Ensure all marketing activities comply with corporate policies, regulatory standards, and PhRMA/EFPIA codes.
- • Work collaboratively with Legal, Regulatory, and Compliance teams to review materials and initiatives.
- • Maintain readiness for internal audits and external inspections related to promotional or pre-launch activities.
- • Fluently communicate in English to lead global initiatives and collaborate across geographies.
- • Travel internationally approximately 20–30% to support global team alignment and stakeholder engagements.
🎯 Requirements
- • Bachelor’s degree in Life Sciences, Business, or related field
- • Minimum 10 years of pharmaceutical or biotech marketing experience, including global or regional leadership roles
- • Proven success in pre-launch or launch preparation for specialty or immunology products
- • Demonstrated experience in cross-functional collaboration within a matrixed organization
- • Solid understanding of drug development, clinical data interpretation, and evidence-based communication
- • Prior experience in autoimmune or rare diseases strongly preferred
🏖️ Benefits
- • Competitive salary range of $112,000.00 - $236,000.00 USD
- • Comprehensive benefits package including health, wellness, and retirement offerings
- • Inclusive work environment focused on diversity and impact
- • Opportunity to contribute to global healthcare initiatives impacting approximately 1 billion patients annually
Skills & Technologies
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About Viatris Inc.
Viatris Inc. is a global healthcare company formed in 2020 through the combination of Mylan and Upjohn, a legacy division of Pfizer. It develops, licenses, manufactures, markets and distributes a broad portfolio of branded, generic, complex generic, biosimilar and over-the-counter medicines, as well as active pharmaceutical ingredients. The company operates in more than 165 countries and territories, focusing on expanding access to medicines for non-communicable and infectious diseases, driven by a Global Healthcare Gateway that leverages its supply-chain, scientific and regulatory expertise to serve patients worldwide.
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