Director, HCP Marketing

Xenon

Job Overview

Location

Boston

Job Type

Full-time

Full Job Description

📋 Description

• The Director, HCP Marketing, will lead the development and execution of HCP education strategy to support brand objectives and drive appropriate product adoption across the US market.
• This role sits within US HCP Marketing and is responsible for delivering high-impact, compliant educational initiatives that improve disease understanding, clinical practice, and confidence in product use.
• The Director will serve as a strategic partner during launch and pre-launch, ensuring education programs are insight-driven, differentiated, and tightly aligned with brand strategy and customer experience priorities.
• This position reports to the Senior Director, HCP Marketing, and will be based out of Boston, MA, USA in our Needham office.
• We will consider remote locations for exceptional candidates.
• Hybrid positions require a minimum of two onsite days per week.
• HCP Education Strategy (Brand & Launch Focus)
• Lead the development of the US HCP education strategy aligned to brand goals, lifecycle stage (including launch-readiness), and key customer segments.
• Translate brand strategy, positioning, and customer insights into actionable, differentiated education plans.
• Identify priority HCP segments (specialists, community providers, advanced practice providers, etc.) and tailor education approaches accordingly.
• Serve as the education lead in brand planning, ensuring strong integration across omnichannel touchpoints.
• Program Design & Execution
• Oversee the design and execution of HCP education programs, including:
• Peer-to-peer programs and speaker bureaus
• Congress strategy and educational presence
• Workshops, advisory boards, and training events
• Digital and on-demand learning platforms
• Develop compelling, insight-driven educational content aligned to clinical data and brand narrative.
• Ensure consistent and differentiated HCP experience across channels and programs.
• Cross-Functional Integration
• Act as a central integrator across Marketing, Customer Engagement, Medical Affairs, Field Sales, Market Access, and Customer Experience teams.
• Partner closely with:
• Brand leads on strategy and messaging
• Medical Affairs on scientific accuracy and non-promotional education
• Field teams to enable execution and feedback loops
• Align with regulatory, legal, and compliance partners to ensure all programming meets internal and external standards.
• KOL & Stakeholder Engagement
• Build and manage relationships with key opinion leaders (KOLs), faculty, and professional societies.
• Lead faculty development, speaker training, and advisory board planning.
• Ensure KOL insights are incorporated into education strategy and content development.
• Launch Excellence
• Support pre-launch readiness by:
• Mapping educational gaps and opportunities
• Building foundational disease-state education
• Developing launch-phase HCP onboarding and training strategies
• Ensure education programs accelerate awareness, diagnosis, and appropriate treatment in early launch phases.
• Agency, Budget & Vendor Management
• Manage and lead external agency partners and vendors
• Own professional education marketing budget, ensuring effective resource allocation
• Ensure all activities adhere to regulatory, legal, and promotional review requirements
• Performance & Analytics
• Define KPIs and success metrics (engagement, reach, behavior change, impact on brand performance).
• Leverage data and insights to continuously optimize education strategy and investment.
• Manage education budget and vendor partnerships effectively
• to

🎯 Requirements

• Bachelor’s degree required; advanced degree preferred
• 10+ years of relevant management experience or combination of degrees and experience including 3–5+ years in HCP marketing, professional education, or medical education roles
• Proven experience supporting product launches or major brand milestones
• Strong cross-functional leadership in a matrixed environment
• Deep expertise in HCP engagement and education strategy
• Strong brand and commercial acumen (especially in launch environments)
• Understanding of compliance and regulatory requirements (FDA, PhRMA, ACCME as applicable)
• Exceptional communication, storytelling, and influence skills
• Data-driven decision-making and performance tracking
• Ability to manage multiple priorities in a fast-paced environment
• Ability to travel up to 25–40%

🏖️ Benefits

• Our Total Rewards program includes base salary, target bonus, and stock options
• A full range of benefits including medical, dental, vision, short-& long-term disability, accidental death & dismemberment, and life insurance programs
• Employee Assistance Program
• Travel insurance
• Retirement savings programs with company matching contributions
• Xenon encourages time to rest and re-charge through vacation, personal days, sick days, and an end-of-year company shutdown
• Xenon highly values employee development and has an expanding Training, Learning & Development program, including a Tuition Assistance program for advanced degrees

Skills & Technologies

REST

Remote

Degree Required

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

Xenon

Visit Website

About Xenon

Xenon is a leading provider of advanced data analytics and artificial intelligence solutions. The company specializes in developing and implementing cutting-edge technologies that help businesses unlock the full potential of their data. Xenon's offerings include predictive modeling, machine learning algorithms, and data visualization tools, all designed to drive informed decision-making and operational efficiency. They serve a diverse range of industries, including finance, healthcare, and retail, empowering clients to gain deeper insights, optimize performance, and achieve strategic business objectives. Xenon is committed to innovation and delivering tangible value through data-driven strategies.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.