Director, Marketing Operational Excellence

📋 Description

• • As the Director, Marketing Operational Excellence at Boeing Employees' Credit Union (BECU), you will play a critical role in shaping how marketing operates at scale across the enterprise—bringing clarity, consistency, and efficiency to complex, enterprise-wide marketing processes. This role is pivotal in supporting BECU’s mission of 'people helping people' by enabling marketing teams to deliver high-impact work faster and smarter through operational excellence.
• • You will define and lead the operational strategy for marketing across the enterprise, optimize and standardize workflows, build capacity models for planning, ensure compliance with financial services regulations, manage large-scale marketing budgets, drive automation and AI-enabled efficiencies, partner with senior leaders on strategic decisions, oversee performance measurement and ROI analysis, and lead and develop high-performing teams through change management.
• • BECU is a purpose-driven financial institution with 1.5 million members and over $30 billion in managed assets, guided by a 'people helping people' philosophy since 1935. The organization is undergoing business and technology transformation, offering a unique opportunity to contribute to enterprise-wide marketing innovation in a regulated, member-focused environment.
• • In this role, you will gain visibility and partnership with senior leaders across marketing, operations, compliance, and enterprise teams; shape marketing operations during a period of transformation and growth; and leave a lasting impact by building scalable processes that improve speed, quality, and impact—while developing leadership and change management expertise in a values-driven organization.