Job Overview
Location
Anywhere in the U.S.
Job Type
Full-time
Category
Marketing
Date Posted
July 9, 2026
Full Job Description
đź“‹ Description
- • Develop and own the member campaigns for Part D measures, including audience rationale, segmentation approach, campaign design, channel strategy, and measurement framework, prioritizing initiatives based on Part D Stars performance goals, measure-level data, and organizational OKRs.
- • Identify and define the member data and insights needed to inform campaign strategy, working with Pharmacy and Stars teams to ensure segmentation, targeting, and personalization are based on meaningful Part D member attributes such as adherence history, medication utilization, and benefit engagement.
- • Author all member-facing and campaign-supporting communications across formats and channels, maintaining ownership of the work from first draft through final approval.
- • Develop and manage integrated multi-channel Part D campaigns spanning direct mail, email, SMS, IVR, and digital, coordinating with design, compliance, production, and vendor partners to ensure strategic alignment and on-time delivery across concurrent workstreams.
- • Define success metrics before execution begins and analyze marketing campaign performance across channels and audiences to identify what resonated with members and what influenced Part D measure-level outcomes.
- • Work with Pharmacy and Stars teams to understand Part D performance trends and member insights and apply those learnings to refine and strengthen marketing strategy.
- • Present campaign strategy and marketing performance to senior leadership in clear, executive-ready narratives.
- • Build and maintain strong working relationships with Pharmacy, Stars, Clinical, Member Experience, Network, and Market Leadership teams, serving as the member marketing and communications partner to leadership.
- • Partner with Stars and behavioral insights subject matter experts to incorporate member research and behavioral findings into campaign design and messaging approach.
- • Engage proactively with Pharmacy and Stars leaders to stay aligned on Part D performance goals and evolving priorities.
🎯 Requirements
- • 7+ years of marketing or communications experience in a healthcare environment, including Medicare Advantage, managed care, or pharmacy benefit environment.
- • Demonstrated experience independently developing and executing marketing campaigns that drive measurable outcomes in a Medicare Advantage or pharmacy benefit environment.
- • Working knowledge of Part D Stars measures and the specific member marketing and communications levers that drive performance improvement across each measure.
- • Strong writer with the ability to produce clear, compelling, plain language communications across multiple formats and audiences.
- • Working knowledge of CMS Medicare marketing guidelines and regulations, with the ability to apply them independently across all member-facing materials.
🏖️ Benefits
- • Competitive salary range: $130,332.00 - $195,498.00.
- • Equal Opportunity/Affirmative Action Employer.
- • Comprehensive benefits package, including medical, dental, and vision insurance.
- • 401(k) plan with company match.
- • Paid time off and holidays.
Skills & Technologies
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About Alignment Healthcare, LLC
Alignment Healthcare is a health insurance company that focuses on providing personalized care for seniors and underserved populations. They operate a value-based care model, aiming to improve health outcomes and reduce costs through integrated care teams, technology, and data analytics. Their services include Medicare Advantage plans, chronic care management, and home-based care. Alignment Healthcare partners with providers and aims to deliver a seamless and high-quality healthcare experience for its members, emphasizing proactive and preventive care to keep individuals healthy and out of the hospital.
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