Director - Media Planning and Buying

📋 Description

• • Own the entire media ecosystem for JioStar—India’s most-watched television network and streaming platform that reaches 750 million viewers every week. As Director – Media Planning & Buying you will architect 360-degree media blueprints for Jio HotStar and the broader network, translating business objectives into high-impact, ROI-driven campaigns that set new industry benchmarks.
• • Translate complex business briefs—ranging from marquee content launches and range marketing to subscription growth and platform viewership drives—into data-backed, full-funnel media strategies. You will balance on-platform inventory, internal network buys and external media choices to maximise reach, frequency and conversion while protecting cash flow.
• • Lead cash-efficient media buying across TV, Print, OOH, Digital, Radio and emerging channels. Negotiate best-in-market rates and inventory packages, leveraging the scale of the network to reduce cash spends and secure premium placements. Define and institutionalise SOPs for internal media buys, ensuring transparency, speed and governance.
• • Build and run a centre-of-excellence media unit that becomes the nerve-centre for innovation, best-practice sharing and capability uplift across the organisation. Coach and upskill a high-performing team of planners, buyers and analysts, embedding a culture of experimentation, continuous learning and fearless creativity.
• • Establish rigorous measurement frameworks for every campaign archetype—brand, performance, content marketing, subscription—deploying brand-lift, viewership-lift and attribution studies. Drive in-flight optimisation by interpreting real-time data, reallocating budgets and tweaking creative rotations to squeeze maximum value from every rupee spent.
• • Pioneer clutter-breaking, first-to-market media innovations and impact partnerships that amplify storytelling and create cultural moments. From interactive OOH takeovers to immersive digital activations, your ideas will be talked about in boardrooms and on social media alike.
• • Own the end-to-end agency ecosystem—from RFP design and onboarding to day-to-day governance and annual reviews. Be the client every agency wants to work with: demanding, fair and visionary. Ensure contractual KPIs, SLAs and performance incentives are aligned to business outcomes.
• • Act as the network’s media intelligence hub, tracking competitive spends, rate trends and emerging formats. Package insights into crisp, actionable narratives for internal sales, PR, ad-tech and product teams, directly influencing pricing strategies and product roadmaps.
• • Collaborate daily with Jio HotStar’s Content Marketing, Engagement Marketing, Brand, Programming and Subscription teams, plus network marketing and analytics counterparts. Translate their ambitions into media plans, then deliver post-campaign insights that shape the next cycle of creativity.
• • Champion governance and risk management—ensuring 100 % compliance with ASCI guidelines, brand-safety standards and data-privacy regulations. Build audit-ready documentation and maintain transparent dashboards that give leadership real-time visibility into spend, delivery and ROI.
• • Stay ahead of the curve on martech, ad-tech and AI-driven buying platforms. Pilot beta tools, negotiate enterprise licences and embed automation where it accelerates human brilliance rather than replacing it. Share learnings across the network to future-proof our capabilities.
• • Be the public face of JioStar’s media prowess—representing the company at industry forums, awards juries and client councils. Cement our reputation as the place where data science meets blockbuster storytelling, and where every rupee spent is an investment in delighting hundreds of millions of viewers.