Director of Corporate Marketing

📋 Description

• • The Director of Corporate Marketing at CALSTART Inc. is a strategic leadership role responsible for shaping and amplifying the organization’s brand narrative to advance its mission of transportation decarbonization and clean air for all. This role is critical in translating complex technical and policy concepts into compelling, audience-specific value propositions that resonate with executives, fleet operators, policymakers, vendors, and partners.
• • Day to day, the Director will lead the development of integrated marketing programs across content strategy, demand generation, digital, events, PR, and brand management; oversee external agencies and internal cross-functional teams; craft executive-ready communications; and ensure consistent, differentiated messaging across all channels that aligns with CALSTART’s mission, impact metrics, and advocacy initiatives.
• • CALSTART is a mission-driven nonprofit organization with over 30 years of experience driving large-scale zero-emission transportation solutions. It collaborates with businesses, governments, and communities to accelerate clean technology adoption, support regulatory development, and promote equitable access to clean transportation, operating with a focus on real-world impact and economic growth.
• • In this role, the successful candidate will deepen their expertise in B2B and policy-facing marketing within the clean energy and EV sectors, strengthen their ability to lead lean, high-impact teams, and gain direct influence over organizational strategy by connecting marketing outcomes to mission-critical goals in climate action and sustainable transportation.