Almedia Inc. logo

Director of CRM

Job Overview

Location

Berlin

Job Type

Full-time

Category

Data Science

Date Posted

June 2, 2026

Full Job Description

đź“‹ Description

  • • Own the full CRM lifecycle strategy with heavy emphasis on optimizing day-0 (d0) user behavior to drive early-stage retention and long-term monetization across a global user base of 70+ million.
  • • Architect a machine-learning-adjacent customer engagement engine that moves beyond static segmentation to deploy predictive logic, user-level personalization, and behavioral triggers across Email, Push, SMS, and In-App channels.
  • • Design, execute, and analyze systematic A/B and multi-variant experiments to measure true incrementality and downstream KPI impact, including Day-30 and Day-90 retention, not just surface-level metrics.
  • • Partner directly with Data Science and Engineering teams to design, audit, and optimize the CRM data schema, ensuring real-time event tracking is clean, correctly mapped, and actionable for personalization.
  • • Personally build, troubleshoot, and optimize complex CRM workflows including liquid logic, API-triggered webhooks, and multi-step Canvas flows using omnichannel orchestration platforms like Braze — without relying on intermediary teams.
  • • Diagnose and resolve failures in personalization or campaign execution by identifying whether issues stem from execution, data pipeline gaps, or schema misalignment.
  • • Operate as the primary hands-on executor in early-stage growth, balancing strategic vision with tactical campaign development and optimization in a high-volume B2C environment.
  • • Implement a rigorous experimentation culture that prioritizes statistical significance, causal inference, and isolation of incremental lift across complex, multi-entry-point user flows.
  • • Structure customer data architectures to scale with growth, anticipating bottlenecks and ensuring data clean-room hygiene in environments with high engagement volume and complexity.
  • • Apply a product-led retention mindset, treating communication instruments as extensions of the product experience and aligning CRM strategy with onboarding and user journey design.
  • • Thrive in a fast-paced, high-ownership environment where data frameworks are still evolving, building pragmatic short-term workflows that support long-term predictive systems without accumulating technical debt.
  • • Take full accountability for the post-install user experience — proactively diving into data logs to diagnose broken flows, dropped tracking events, or misaligned triggers and fixing them independently.

🎯 Requirements

  • • Data fluency and measurement rigor with deep understanding of statistical significance, multi-variant testing, and isolating incremental lift
  • • Hands-on mastery of omnichannel orchestration platforms (e.g., Braze) including building complex liquid logic, API-triggered webhooks, and multi-step Canvas flows independently
  • • Proven experience managing high-volume B2C CRM systems with complex user flows and stringent data hygiene requirements
  • • Ability to diagnose and resolve CRM failures by distinguishing between execution issues and underlying data pipeline or schema problems
  • • Experience building scalable lifecycle engines in high-growth environments where data frameworks are still evolving
  • • Bonus: Experience overhauling fragmented, “spaghetti-logic” CRM setups or writing basic SQL to query engagement data

🏖️ Benefits

  • • Equity in Almedia for all Berlin-based employees
  • • Central Berlin office with fully-stocked modern workspace designed for collaboration
  • • Transport subsidy
  • • Daily breakfasts and lunches
  • • Access to Urban Sports Club
  • • Language learning support

Skills & Technologies

Onsite
€120k-160k
Degree Required

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Almedia Inc. logo
Almedia Inc.
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About Almedia Inc.

Almedia is a digital advertising company that develops technology and media solutions for brands seeking performance-driven campaigns. Its platform combines programmatic buying, data analytics, and proprietary optimization tools to deliver targeted display, video, and mobile inventory across North America. The company focuses on measurable outcomes, offering transparent reporting and audience insights to help advertisers maximize return on ad spend. Headquartered in Montreal, Almedia maintains direct publisher relationships and operates private marketplaces designed for mid-market and enterprise clients. Services include campaign management, creative production, and strategic consulting aligned with brand safety and viewability standards.

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