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Director of Demand Generation

Anomalo Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Own the full-funnel demand generation engine for Anomalo’s enterprise data-quality platform, translating ambitious ARR targets into quarterly pipeline and revenue plans that scale predictably across North America, EMEA, and key verticals.
• Architect and execute a multi-channel ABM program targeting Fortune 1000 data, analytics, and AI teams—crafting personalized campaigns that combine intent data, firmographics, and technographics to reach economic buyers and technical champions with precision.
• Build and optimize a $2-4 M annual demand budget across paid search, LinkedIn, programmatic display, content syndication, review sites (G2, TrustRadius), and industry events—ensuring every dollar spent maps to pipeline influence, velocity, and closed-won revenue.
• Lead a cross-functional squad of 5-7 marketers (campaigns, ops, content, SDRs) plus agency and contractor partners—instilling agile rituals, OKRs, and a culture of experimentation that drives 20%+ quarter-over-quarter pipeline growth.
• Partner tightly with Sales Leadership to define ICP tiers, account lists, and SLAs; create battle cards, sequences, and field enablement kits that lift meeting-to-opportunity conversion above 35%.
• Design nurture tracks that move prospects from first touch to closed-won—leveraging Marketo, Salesforce, 6sense, and Drift to trigger behavior-based emails, retargeting ads, and direct-mail touches that accelerate deal cycles.
• Own end-to-end campaign performance reporting—building executive dashboards in Tableau and Salesforce that reveal channel ROI, attribution insights, and funnel leakage; present findings weekly to the exec team and iterate in real time.
• Launch marquee virtual and in-person events (roundtables, webinars, flagship user conference) that position Anomalo as the thought leader in data observability—driving 1,000+ MQLs and 200+ SQLs per year.
• Collaborate with Product Marketing to translate complex technical differentiators (ML-based anomaly detection, Snowflake-native architecture) into crisp value propositions and high-impact assets (eBooks, ROI calculators, demo videos).
• Champion a data-driven mindset across Marketing—implementing lead-scoring models, multi-touch attribution, and cohort analyses that continuously refine targeting, messaging, and channel mix.
• Serve as the voice of the customer in GTM planning—feeding competitive intel, win/loss themes, and persona insights back into campaign strategy to keep messaging razor-sharp.
• Mentor and up-skill the demand gen team through quarterly growth plans, external training budgets, and hands-on coaching that prepares them for the next stage of their careers.
• 10+ years of B2B SaaS demand generation experience with at least 3 years in a leadership role owning a $5-50 M ARR target and managing a multi-million-dollar budget.
• Proven track record of building enterprise ABM programs that generate $20-50 M in pipeline and deliver 3-5x ROI within 12-18 months.
• Deep expertise in modern MarTech stacks—Marketo, Salesforce, 6sense, Demandbase, Bizible/Attribution, Drift, Outreach, and Tableau/Looker.
• Strong analytical acumen—comfortable building SQL queries, cohort models, and regression analyses to uncover growth levers and optimize spend.
• Exceptional storytelling and executive presence—able to translate complex data into compelling narratives that secure budget, headcount, and cross-functional buy-in.
• Thrives in a fast-moving, remote-first culture—demonstrated ability to lead distributed teams across time zones while maintaining high morale and output.

🎯 Requirements

• 10+ years B2B SaaS demand generation with 3+ years leading teams and budgets over $2 M
• Demonstrated success designing and scaling enterprise ABM programs to Fortune 1000 targets
• Expert-level proficiency in Marketo, Salesforce, 6sense/Demandbase, and multi-touch attribution
• Strong analytical skills—SQL, cohort analysis, and funnel modeling to drive data-backed decisions
• Exceptional communication and storytelling for executive and board-level audiences

🏖️ Benefits

• 100% remote-first culture with quarterly off-sites in destinations like Napa, Lisbon, or Whistler
• Competitive salary + equity in a high-growth Series C company valued at $1 B+
• $2,000 annual professional development stipend plus paid certifications (Marketo, 6sense, Reforge)
• Flexible PTO policy with a 3-week minimum and two company-wide recharge weeks per year

Skills & Technologies

Remote

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Anomalo Inc.

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About Anomalo Inc.

Anomalo Inc. provides a cloud data-monitoring platform that uses machine learning to automatically detect, root-cause, and alert on data quality anomalies in warehouses and lakehouses. The software connects to Snowflake, Databricks, BigQuery, and Redshift, profiling tables in minutes, learning normal patterns, and surfacing issues such as missing, duplicate, or drifting data. Analysts and data engineers receive context-rich alerts and can triage incidents via Slack, Teams, or Jira. Anomalo also offers data catalog integration and privacy-preserving monitoring for sensitive columns, helping enterprises keep production analytics reliable without manual rule writing.

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