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Job Overview
Location
San Mateo
Job Type
Full-time
Category
Marketing
Date Posted
March 21, 2026
Full Job Description
đź“‹ Description
- • As Director of Demand Generation at Wisdom20AI, you will own and scale the pipeline engine for a category-defining AI company pioneering Agentic Analytics — a transformative approach that replaces traditional dashboards with AI systems delivering trusted, automated insights. This role is critical to accelerating growth as Wisdom20AI expands its market presence with backing from top-tier investors and adoption by enterprises like Cisco and ConocoPhillips.
- • You will design and execute an end-to-end demand generation strategy that aligns marketing initiatives with revenue targets, ensuring every campaign contributes directly to pipeline creation and sales efficiency in a high-growth B2B SaaS environment.
- • Develop and own the comprehensive demand generation strategy, including goal setting, channel mix, and pipeline forecasting to support aggressive revenue targets.
- • Build and launch integrated marketing campaigns across events, webinars, paid media (LinkedIn, Google, programmatic), account-based marketing (ABM), and content syndication to engage target accounts at every stage of the buyer’s journey.
- • Partner with Sales to define ideal customer profiles (ICPs), prioritize target accounts, and co-create field marketing and ABM initiatives that drive meaningful engagement and accelerate sales cycles.
- • Establish and manage a robust measurement framework using HubSpot and analytics tools to track attribution, funnel conversion rates, campaign ROI, and pipeline influence, enabling data-driven optimization.
- • Continuously test, iterate, and optimize campaigns based on performance insights, turning learnings into repeatable growth playbooks for scalable demand generation.
- • Oversee marketing automation infrastructure in HubSpot, including lead scoring, routing, nurture workflows, and campaign tracking to ensure clean data flow and timely sales follow-up.
- • Collaborate with Product Marketing to translate positioning and messaging into high-impact demand programs that resonate with technical and business buyers.
- • Work closely with the Design team to produce compelling campaign assets — landing pages, email sequences, ad creatives, and webinar content — that drive conversion and brand credibility.
- • Wisdom20AI is at the forefront of defining Agentic Analytics, a new enterprise AI category that empowers organizations to move beyond static reporting to proactive, insight-driven decision-making.
- • The marketing team operates as a strategic growth partner to Sales, Product, and Leadership, fostering a culture of experimentation, accountability, and cross-functional alignment to accelerate market adoption.
- • You will gain deep expertise in scaling demand generation within a nascent market category, shaping how enterprises adopt AI-powered analytics through innovative go-to-market strategies.
- • This role offers the opportunity to build a repeatable, measurable demand engine from the ground up, directly impacting company trajectory and establishing best practices for future growth.
🎯 Requirements
- • 10+ years of experience in demand generation, growth marketing, or related B2B marketing roles
- • Proven track record building and scaling pipeline programs at early-stage or high-growth B2B SaaS companies
- • Hands-on expertise with HubSpot or comparable marketing automation platforms, including lead lifecycle management
- • Strong analytical mindset with experience measuring attribution, funnel performance, and ROI to optimize campaigns
- • Demonstrated success running integrated campaigns across paid, owned, and earned channels including events, webinars, ABM, and paid media
- • Ability to collaborate effectively with Sales, Product Marketing, and Design to align marketing efforts with business objectives
🏖️ Benefits
- • Opportunity to shape the go-to-market strategy for a category-defining AI enterprise
- • Direct ownership of pipeline growth with clear impact on company revenue and market traction
- • Close collaboration with executive leadership and cross-functional teams in a high-visibility role
- • Autonomy to build scalable, data-driven demand programs from the ground up
- • Exposure to cutting-edge AI technology and innovative enterprise use cases
- • Professional growth in a fast-moving, venture-backed startup environment
Skills & Technologies
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About Wisdom20AI
Wisdom20AI is a technology company focused on developing and implementing artificial intelligence solutions. They specialize in leveraging AI to enhance business processes, improve decision-making, and drive innovation across various industries. Their offerings likely include AI-powered analytics, machine learning models, natural language processing tools, and custom AI development services. Wisdom20AI aims to help organizations harness the power of AI to gain a competitive edge, optimize operations, and unlock new growth opportunities. The company is committed to providing intelligent, data-driven solutions tailored to the specific needs of their clients, fostering efficiency and strategic advancement through advanced AI technologies.
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