Director of Design, Ads Platform

📋 Description

• • As the Director of Design for Reddit's Ads Platform, you will be instrumental in shaping the future of how advertisers engage with the vast and vibrant Reddit community. This is a pivotal leadership role, placing you at the forefront of defining and executing the user experience strategy for our entire ads platform ecosystem, encompassing the end-to-end journey on ads.reddit.com.
• • Your primary responsibility will be to lead the design vision for critical strategic initiatives. This includes the evolution of our ads manager into a more intelligent, agentic, and user-friendly system, capable of delivering optimal campaign performance while maintaining transparency, control, and fostering human ingenuity. You will be a key driver in transforming complex advertising tools into intuitive and powerful experiences.
• • This role is central to Reddit's ambitious goals of expanding our base of active advertisers and pioneering industry-leading innovations within our rapidly growing ads business. You will translate business objectives into compelling design strategies that resonate with advertisers of all levels, from self-service users to large enterprise clients.
• • You will be responsible for creating and driving an end-to-end UX strategy for the Ads Platform, ensuring it aligns seamlessly with Reddit's overarching mission and values. This strategy will encompass all facets of the advertiser experience, including campaign management, in-depth insights, personalized recommendations, and innovative creative generation tools. Your design leadership will directly influence the evolution of our business model by delivering intuitive and high-impact solutions.
• • A significant aspect of your role will involve championing product-led growth by designing features that encourage self-service adoption. This includes developing sophisticated in-platform insights, actionable recommendations, and advanced reporting capabilities that empower advertisers to make data-driven decisions and optimize their campaigns effectively.
• • You will lead and manage a high-performing team of talented designers, cultivating an environment that fosters mentorship, collaboration, and a commitment to craft excellence. Your leadership will inspire your team to produce exceptional work and grow their professional capabilities.
• • Cross-functional collaboration is paramount. You will partner closely with Product Management and User Research teams to drive platform-wide initiatives. This involves translating complex ad technology, such as Ads APIs, billing systems, and CRM tools, into accessible and user-centric experiences that are easy for advertisers to understand and utilize.
• • Operational excellence in design delivery is a key objective. You will own the overall quality of the advertiser experience and enhance the efficiency of the design organization. This will be achieved through the strategic enhancement of our design systems and the optimization of high-impact delivery workflows, ensuring a consistent and high-quality user experience.
• • You will be expected to exert executive influence by effectively communicating your design vision and strategic recommendations to senior leadership. Serving as a subject matter expert on ad tech industry trends, user behavior, and best practices in design will be crucial for gaining buy-in and driving strategic decisions.
• • Demonstrating a "Reddit-first" attitude is essential. This means exhibiting a high degree of adaptability and the ability to quickly pivot design functions to support rapidly changing business priorities and evolving advertiser needs in a dynamic market environment.
• • Your work will directly impact the success of advertisers on the platform, contributing to Reddit's revenue growth and solidifying its position as a leading advertising destination. You will be empowered to make significant design decisions that have a tangible impact on the business and its users.