Senior Creative Manager, Performance Design (Remote US)

Directive Consulting LLC

Job Overview

Location

Remote - United States

Job Type

Full-time

Full Job Description

📋 Description

• Lead the Performance Design department at Directive Consulting, a top B2B performance marketing agency, where creative excellence directly drives revenue growth, pipeline generation, and scalable marketing engines for SaaS and B2B clients—ensuring every design asset is not only visually compelling but engineered for conversion and business impact.
• Own the end-to-end creative vision and quality standards across paid social, display, video, and landing page formats, while managing a multidisciplinary team of designers, project managers, and motion contractors to deliver high-performing creative that aligns with data-driven marketing strategies and client goals.
• Partner closely with paid media and client success teams to ensure creative is informed by performance data from inception, represent the department in new business pitches, and articulate Performance Design as a strategic growth lever rather than just an execution function.
• Own and manage the department P&L, monitor margins, make resourcing decisions with financial accountability, and operate the team as a profitable, scalable business unit—thinking and acting like an owner to drive long-term departmental health and competitiveness.
• Lead the integration of AI creative tools into real production workflows, evaluating and implementing generative image, AI-powered video, and design analytics platforms (e.g., EyeQuant, Creatify, Superside) to sharpen output, improve efficiency, and future-proof the team’s capabilities.
• Coach, develop, and elevate a high-performing creative team by setting clear expectations, fostering accountability, identifying growth opportunities, and building a culture where craftsmanship and performance coexist—ensuring team members thrive while delivering award-winning, results-oriented work.
• Operate in a remote-first environment with flexibility to work from anywhere in the U.S., supported by access to Directive’s Irvine headquarters and global collaboration via Zoom and Slack, requiring a professional home office setup, reliable internet, and proficiency with standard productivity tools.

🎯 Requirements

• 5+ years of experience in creative roles within performance marketing, paid media, or growth-focused agency environments, with proven ability to manage creative teams while balancing artistic quality with measurable business outcomes.
• Direct experience managing or having visibility into departmental P&L, margin optimization, and resourcing decisions, demonstrating strong business acumen and an owner’s mindset in financial and operational leadership.
• Hands-on experience with AI creative tools (generative image, AI-powered video, design analytics) and a track record of integrating them into real production workflows—not just experimentation—plus familiarity with platforms like EyeQuant, Creatify, or Superside is a plus.
• Exceptional communication skills, with the ability to translate creative concepts into business language for stakeholders ranging from designers to VPs and CMOs, and a proven history of building trust across creative and leadership teams.
• Demonstrated success in leading, coaching, and developing multidisciplinary creative teams, including setting clear expectations, fostering accountability, and investing in team members’ professional growth and career progression.

🏖️ Benefits

• Competitive base salary complemented by an annual bonus that scales with tenure, rewarding long-term impact and performance.
• Comprehensive health coverage including 100% employer-paid medical, dental, and vision plans for employees, plus 50% employer contribution for dependents, along with disability and life insurance.
• Robust wellness and time-off benefits: unlimited PTO (with 2-week minimum), paid company holidays, birthday off, end-of-year recharge (Dec 24–Jan 1), paid parental leave, Gympass for fitness, and access to mental health support via Spring Health and Headspace.
• Financial wellness support through traditional and Roth 401(k) plans with a 3% company match, helping employees build long-term security.
• Unique cultural perks including an annual anniversary trip with peers and executive leadership for team bonding and celebration.
• Remote-first work model with the option to work from anywhere in the U.S., access to Directive’s state-of-the-art Irvine office, and provision of necessary tools (laptop, software) to succeed in a virtual-first environment.

Skills & Technologies

Spring

Senior

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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