Director of Global Advertising Communications

Roku, Inc.

Job Overview

Location

New York, New York

Job Type

Full-time

Full Job Description

📋 Description

• The Director of Global Advertising Communications is a senior leadership position responsible for overseeing and leading the external communications strategy for Roku's advertising business, one of the company's most significant and fastest-growing revenue drivers.
• This role requires a seasoned communications leader who can translate complex business, product, and industry developments into compelling narratives for external audiences while maintaining a deep understanding of Roku's advertising growth strategies and broader business objectives.
• The ideal candidate will serve as a strategic advisor to C-suite executives leading Roku's advertising and media businesses, helping shape narratives that reinforce Roku's position as a leader in streaming, media, and advertising.
• This person will maintain and expand deep relationships with top-tier business, financial, technology, media, and advertising press, and will serve as a key communications partner for major industry moments including CES, Cannes Lions, Upfront/NewFront presentations, and other high-profile engagements.
• The right candidate will bring established credibility across advertising, ad tech, corporate, and business communications, ideally with extensive experience working at publicly traded companies.
• This role requires the ability to drive day-to-day communications excellence while shaping long-term narratives that position Roku for continued growth and leadership in the evolving media and advertising landscape.
• The Director of Global Advertising Communications will oversee and lead the external communications strategy for Roku's advertising business, with a focus on advertising revenue growth, innovation, programmatic partnerships, measurement and performance solutions, platform partnerships, data and technology advancements, and emerging monetization opportunities.
• Partner closely with senior leaders across Roku's media, advertising, product, technology, sales, and corporate communications organizations to ensure communications strategies align with business priorities and long-term company objectives.
• Serve as a strategic advisor to C-suite executives leading Roku's advertising and media businesses, helping shape and drive narratives that reinforce Roku's industry leadership.
• Develop a deep understanding of Roku's advertising products, roadmap, and go-to-market strategy to effectively communicate new offerings, product innovations, and future growth opportunities to external stakeholders.
• Lead long-term communications strategy informed by a deep understanding of business dynamics, pricing and monetization strategies, advertiser needs, and emerging revenue opportunities.
• Partner with stakeholders across Advertising, Product, Revenue, Sales, Corporate Communications, Investor Relations, Marketing, Research & Analytics, and Business Development to evolve business narratives and support strategic communications initiatives.
• Complement the work of marketing and events teams by focusing on external reputation, business storytelling, executive visibility, and earned media engagement.
• Maintain and expand deep relationships with top-tier business, financial, technology, media, and advertising reporters from outlets including Axios, Bloomberg, Reuters, CNBC, The Wall Street Journal, The New York Times, Barron's, Puck, The Information, Variety, The Hollywood Reporter, Deadline, Adweek, Ad Age, Digiday, and others.
• Serve as a key communications partner for major industry moments and tentpole events, including earnings-related business storytelling opportunities, CES, Cannes Lions, Upfront/NewFront presentations, major product launches, and partnership announcements.

🎯 Requirements

• 20+ years of communications or public relations experience, with significant expertise in advertising, ad tech, business, corporate, and revenue-related communications.
• 8+ years in senior leadership roles partnering directly with C-suite executives and business leaders.
• Deep relationships with business, financial, technology, media, and advertising reporters.
• Demonstrated ability to connect business strategy, product innovation, and market opportunity into compelling external narratives.
• Excellent writing, storytelling, and project management skills.
• Strong executive presence and ability to influence across a complex, matrixed organization.
• Well-organized, detail-oriented, and adaptable in fast-paced environments.
• Experience working at publicly traded companies.
• Passion for television, streaming, media, advertising, and entertainment.
• Ability to manage multiple priorities and thrive in a highly collaborative environment.
• Strong judgment, especially during high-profile or fast-moving situations.
• Ability to balance strategic thinking with operational execution and respond quickly to evolving business needs.
• Exceptional ability to simplify complex ideas and navigate ambiguity.
• Demonstrated ability to exercise discretion and handle highly sensitive and confidential information.

🏖️ Benefits

• Estimated annual salary for this position is between $200,200 - $292,400 annually.
• Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
• Health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off are included in the compensation package.
• Global access to mental health and financial wellness support and resources.
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
• Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs.

Skills & Technologies

Python

Remote

$200k-292k

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Roku, Inc.

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About Roku, Inc.

Roku, Inc. is a pioneer in streaming technology. The company provides a platform for users to discover and watch TV, movies, and other video content through its streaming devices and smart TV operating system. Roku's business model is driven by hardware sales, advertising revenue generated on its platform, and content distribution partnerships. It operates in the consumer electronics and digital advertising industries, offering a wide range of streaming players and smart TVs that enable access to thousands of channels and apps. Roku's ecosystem facilitates content discovery and viewing for millions of users worldwide.

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