Director of Growth

CodePath Inc.

Job Overview

Location

Remote, United States

Job Type

Full-time

Full Job Description

📋 Description

• Lead CodePath’s growth strategy to scale annual student enrollments from 40,000 to 100,000 by leveraging underutilized platform, curriculum, and alumni network assets.
• Own the product-led growth (PLG) backlog, partnering directly with Product to design, scope, ship, and measure in-product growth mechanics including re-enrollment prompts, pathway progress triggers, and referral systems.
• Build and scale community-driven growth loops by activating CodePath’s 40,000+ alumni network into a structured acquisition channel through student-to-student advocacy and employer word-of-mouth programs.
• Design and execute a multi-channel acquisition strategy across paid search, social, email, programmatic SEO, developer communities (GitHub, Discord, Reddit), and AI-assisted outreach to faculty and academic champions.
• Manage the paid media budget with an ROI-first approach, reallocating spend based on attribution data and channel performance to maximize enrollment efficiency.
• Define audience segmentation and messaging strategies tailored to students, faculty, institutional partners, and enterprise stakeholders, ensuring consistent and effective communication across audiences.
• Run structured growth experiments using analytics platforms (Amplitude, Mixpanel, Statsig, or equivalent) to test hypotheses, measure lift, and inform strategic decisions on product and channel investments.
• Own attribution infrastructure to ensure all lead sources are accurately tracked, reported, and used to refine growth strategy and optimize funnel performance.
• Manage a Senior Manager of Growth Marketing & Outreach, building a lean, high-impact team that scales with the function’s growth and adopts AI-powered tools to extend operational capacity.
• Define and report on key growth KPIs to senior leadership, translating data into actionable insights that drive enrollment targets and economic impact.
• Use AI to scale content production, personalize outreach campaigns, and automate growth workflows, treating AI as a force multiplier for a small, high-output team.
• Operate as a strategic player-coach: set direction while executing hands-on initiatives without waiting for perfect information or large team size.
• Align all growth initiatives with CodePath’s mission to advance economic mobility by expanding access to technical education for underrepresented students.

🎯 Requirements

• You’ve directly owned paid, email, and outbound channels and managed a media budget against ROI.
• You’ve owned an in-product growth or lifecycle metric (activation, re-engagement, referral, or retention) and partnered directly with Product/Eng to scope, ship, and measure in-product mechanics with measurable lift.
• You’ve built or scaled referral programs, ambassador networks, or community-led growth loops.
• You translate metrics into decisions using attribution analysis, funnel analysis, A/B testing, and cohort analysis with experimentation and product analytics tools.
• You’ve used AI to scale content production, personalize outreach, or automate growth workflows and view AI as a force multiplier for small teams.
• You set direction and execute hands-on work without waiting for large teams or perfect information.

🏖️ Benefits

• Medical, dental, and vision insurance (90% employer-covered for employees and dependents)
• 401(k), employer-paid life & disability insurance, and identity theft protection
• Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and annual year-end company closure (Dec 24 – Jan 2)
• $1,000 annual professional development stipend and home office setup support
• CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF)
• Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings

Skills & Technologies

GitHub

Remote

$180k-230k

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CodePath Inc.

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About CodePath Inc.

CodePath Inc. is a 501(c)(3) nonprofit that partners with universities and tech employers to provide no-cost, industry-aligned computer science courses, career training, and mentorship to underrepresented college students across the United States, aiming to close the diversity gap in technology by preparing students for software engineering roles at major companies.

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