Director of Growth Marketing

📋 Description

• • PAR Technology Corporation, a distinguished leader in restaurant technology for over four decades, is seeking a dynamic and results-oriented Director of Growth Marketing to spearhead initiatives that accelerate pipeline creation, enhance conversion rates, and drive significant revenue growth. This pivotal role is designed for a strategic thinker with a hands-on approach, capable of translating high-level vision into actionable marketing programs that directly contribute to the company's expansion objectives. The Director will be instrumental in shaping and executing demand generation, digital marketing, and customer lifecycle programs, ensuring seamless integration with Sales Development Representative (SDR) efforts to cultivate a robust and scalable revenue engine.
• • At the core of this position is the responsibility to foster strong cross-functional collaborations with Sales, Product Marketing, Revenue Operations, and Customer Success teams. By working in concert with these departments, the Director will optimize customer acquisition efficiency, drive customer value expansion, and fortify overall pipeline performance. A key aspect of the role involves cultivating an environment that champions accountability, encourages experimentation, and promotes a philosophy of continuous improvement in all marketing endeavors.
• • The Director of Growth Marketing will be tasked with developing and implementing a comprehensive growth marketing strategy tailored to PAR Technology’s extensive restaurant-focused product portfolio. This includes driving a substantial portion of the total pipeline and revenue through meticulously crafted, multi-channel campaigns. The role demands the creation of detailed quarterly and annual plans, precisely aligned with ambitious revenue, pipeline, and efficiency targets. Furthermore, close partnership with Product Marketing and Sales is essential to ensure that all messaging, positioning, and offers are strategically aligned to support and amplify growth objectives.
• • A significant focus will be placed on leading the planning and execution of sophisticated demand generation programs. This encompasses a wide array of channels, including digital marketing, paid media, Account-Based Marketing (ABM), industry events, and content marketing initiatives. The Director will be responsible for the continuous optimization of campaign performance, leveraging rigorous testing methodologies, advanced segmentation techniques, and in-depth funnel analysis to maximize impact. Additionally, the role involves managing influencer, consultant, and partner-driven marketing programs aimed at increasing Request for Proposal (RFP) volume and enhancing opportunity creation.
• • The Director will also play a crucial role in aligning outbound strategies with SDR leadership, ensuring that prospecting, follow-up, and qualification efforts are perfectly synchronized with marketing campaigns. This includes providing essential messaging frameworks, optimizing outreach sequences, and developing comprehensive enablement materials designed to boost SDR productivity and elevate conversion rates. Depending on the organizational structure, this role may involve direct management of the SDR team.
• • Conversion optimization and lifecycle marketing are critical components of this role. The Director will own lifecycle marketing programs designed to enhance enterprise onboarding and rollout across multiple locations, facilitate corporate-to-franchisee adoption and enablement, and drive cross-sell and upsell opportunities for Operator Cloud products over time. Identifying and addressing friction points throughout the customer funnel will be paramount, with the goal of significantly increasing lead-to-opportunity and opportunity-to-close conversion rates. Collaboration with the Customer Success team will be vital for improving customer health and mitigating churn.
• • Oversight of digital and e-commerce growth initiatives is another key responsibility. This includes managing and optimizing digital marketing programs such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), paid social media campaigns, website optimization, and e-commerce funnels. The Director will be expected to test and refine digital pathways to encourage self-service adoption and minimize manual sales touchpoints, thereby improving efficiency and scalability.
• • The development and execution of targeted cross-sell and upsell programs will be a strategic imperative. Working collaboratively with Sales, Customer Success, and Product Marketing, the Director will devise plays tailored to specific segments and product pairings (e.g., POS, Ordering, Payments). This involves supporting the creation of compelling offers, developing essential enablement assets, and crafting persuasive proof points to stimulate expansion pipeline growth and increase product penetration across the customer base.
• • A strong emphasis will be placed on data-driven performance management. The Director will implement a robust performance framework that directly links marketing activities to tangible outcomes such as pipeline generation, revenue realization, and Return on Investment (ROI). Close partnership with Marketing Operations and Revenue Operations is required to effectively leverage analytics tools for comprehensive reporting, accurate forecasting, and strategic optimization. Key metrics such as Customer Acquisition Cost (CAC), conversion rates, Average Selling Price (ASP) lift, and Customer Lifetime Value (CLTV) will be meticulously tracked to inform and guide investment decisions.
• • Finally, the Director will provide strong team leadership and foster a collaborative environment. This involves leading and mentoring a team of growth marketing professionals, working closely with SDR leadership, and cultivating a culture characterized by accountability, a spirit of experimentation, and an unwavering focus on achieving measurable results. Clear Key Performance Indicators (KPIs) tied directly to revenue impact and operational excellence will be established and monitored.