Director of Growth Marketing (B2B)

📋 Description

• • SentiLink is hiring a Director of Growth Marketing to build and lead our pipeline generation engine. You will own the strategy and execution behind how we generate awareness, engagement, and qualified pipeline across our highest-priority accounts. This includes integrated campaigns, account-based growth, organic discovery (AEO/SEO), website optimization, events, and marketing analytics.
• • This is a player-coach role for someone who has personally built successful demand generation programs and has also led teams responsible for executing them. You will develop a clear point of view on where SentiLink should invest, build a campaign calendar aligned to company priorities, and measure success against pipeline and ARR (not MQLs, website traffic, or other vanity metrics).
• • You'll partner closely with Sales, Product Marketing, Product, Data Science, Revenue Operations, and Executive Leadership to ensure marketing investments directly translate into business growth.
• • This role is ideal for a marketing leader who has generated meaningful, attributable B2B pipeline through integrated campaigns, compelling content, organic discovery, targeted distribution, and strong website experiences. Experience in fraud, identity, fintech, or financial services is a plus but not required. What matters most is a demonstrated ability to generate pipeline for technical products with sophisticated buyers and long, multi-stakeholder enterprise sales cycles.
• • This is a remote, US-based role.
• • Responsibilities include owning SentiLink's growth marketing strategy and execution, developing and executing an integrated marketing calendar, building end-to-end campaigns, partnering closely with Sales, owning SentiLink's organic growth strategy, leading the evolution of SentiLink's website, developing the strategy for industry events, building and owning marketing analytics, partnering with Product Marketing, Product, and Data Science, recruiting, developing, and leading a high-performing team, evaluating new marketing channels, technologies, and AI-enabled tools, and serving as a key partner to executive leadership.
• • The ideal candidate will have 10+ years of B2B marketing experience, with significant ownership of demand generation or growth marketing for enterprise software companies, demonstrated success generating meaningful, attributable pipeline and revenue, experience building demand generation programs at growth-stage B2B companies, experience developing marketing programs targeting strategic enterprise customers, strong experience building and executing integrated campaigns across multiple channels, hands-on experience with SEO and AEO, strong analytics and attribution skills, demonstrated people leadership, experience marketing fraud, identity, fintech, cybersecurity, infrastructure software, or adjacent enterprise technology products, experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries, experience leveraging AI tools to improve campaign development, content creation, SEO/AEO, personalization, analytics, and marketing operations, experience partnering closely with enterprise sales organizations, strong operating judgment and ability to make decisions in ambiguous, fast-moving environments, B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software background required, experience with Salesforce, HubSpot, Marketo, or similar marketing technology platforms, and willingness to travel up to 25%.
• • The compensation package includes a base salary of $180,000-$230,000, equity, benefits, employer-paid group health insurance, 401(k) plan with employer match, flexible paid time off, regular company-wide in-person events, home office stipend, and more.
• • SentiLink supports a variety of ways to work, ranging from fully remote to in-office. We operate as a digital-first company with strong collaboration across the U.S. and India. We maintain physical offices in Austin, San Francisco, New York City, Seattle, Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India. If you’re located near one of these offices, we would love for you to spend time in the office regularly. Some roles are hybrid or in-office by design. For example, our engineering team in India works primarily from our Gurugram office.
• • SentiLink is backed by world-class investors including Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin. We’ve earned recognition from TechCrunch, CNBC, Bloomberg, Forbes, Business Insider, PYMNTS, American Banker, LendIt, and have been named to the Forbes Fintech 50 and a 2026 FICO Industry Vanguard Decision Award Winner.