Director of Marketing Analytics (Remote)

Rula Health, Inc.

Job Overview

Location

Remote - United States

Job Type

Full-time

Full Job Description

📋 Description

• Lead the strategy, execution, and evolution of marketing analytics at Rula Health, reporting directly to the VP of Analytics.
• Partner closely with Marketing, Finance, and Product teams to drive efficient, scalable acquisition and retention strategies through data-driven insights.
• Define how marketing performance is measured, how budget is allocated, and how growth opportunities are identified across paid and organic channels.
• Lead a small team of data scientists, providing mentorship and direction to ensure high-performance outcomes.
• Translate broad business questions into actionable research and discovery plans using advanced analytics methodologies.
• Perform proactive data exploration to uncover critical insights that inform marketing strategy and optimize funnel performance.
• Design, scale, and manage A/B testing frameworks to improve channel effectiveness and conversion rates across digital marketing campaigns.
• Communicate complex analytical findings in a clear, compelling, and executive-ready manner to influence strategic decisions.
• Act as a thought partner to the Chief Marketing Officer and their direct reports, enabling data-informed operational and strategic decisions.
• Establish and maintain Multi-Touch Attribution solutions to accurately measure marketing impact across touchpoints.
• Build and standardize data processes around goal setting, reporting, and performance tracking to ensure consistency and scalability.
• Leverage modern data stack tools including dbt, Airflow, SQL, Looker, Tableau, and Hex to deliver analytics outputs.
• Drive data standardization initiatives to align marketing metrics across teams and improve decision-making reliability.
• Connect analytics insights directly to business outcomes, using storytelling to influence executive stakeholders and guide revenue-generating actions.
• Ensure marketing analytics infrastructure supports rapid iteration and growth in a high-paced, startup environment.
• Collaborate cross-functionally to align marketing KPIs with company-wide growth objectives and financial targets.
• Maintain deep expertise in digital marketing metrics including CAC, LTV, attribution models, incrementality, and funnel optimization.
• Stay current with emerging tools and techniques in marketing analytics, including AI applications for campaign optimization.
• Support the company’s mission of reducing stigma around mental health by ensuring marketing efforts are grounded in ethical, compassionate, and evidence-based practices.

🎯 Requirements

• 10+ years of related professional experience with 3+ years focused in marketing analytics
• 3+ years of experience managing and developing high-performing teams
• Bachelor’s degree in Statistics, Mathematics, Computer Science, Data Science, or related technical field with strong quantitative foundation
• Deep expertise in digital marketing metrics (CAC, LTV, attribution models, incrementality, funnel optimization) and experience working with paid marketing channels (Google, Meta, programmatic, affiliates, etc.)
• Advanced proficiency with modern data stacks (i.e. dbt, Airflow, SQL, etc.) and data visualization tools (i.e. Looker, Tableau, Hex, etc.)
• Strong experience working directly on A/B testing, including experiment design, deployment, dashboarding, results interpretation, and goal setting

🏖️ Benefits

• 100% remote work environment with flexible hours and must be based in the United States (not hiring in Hawaii)
• Attractive pay with full transparency of pay ranges regardless of location within the U.S.
• Comprehensive health benefits including medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access, generous time-off policies including 2 company-wide shutdown weeks per year, and paid parental leave for all parents
• Home office stipend with $50 monthly stipend for internet or cell phone expenses, plus $50/month wellness stipend and quarterly department stipend for team-building
• Employee Assistance Program (EAP), wellness at Rula program, and participation in community and employee resource groups

Skills & Technologies

Python

Remote

Degree Required

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

Rula Health, Inc.

Visit Website

About Rula Health, Inc.

Rula Health, Inc. operates an online platform that connects individuals with licensed therapists and psychiatrists for video-based mental health care. The company offers in-network access within the United States, matching patients to providers based on clinical needs, insurance coverage, and scheduling preferences. Services include individual therapy, couples therapy, psychiatry, and medication management. Rula coordinates care through secure telehealth technology, handles insurance billing, and provides ongoing support to both patients and clinicians. Founded in 2021, the company aims to increase access to affordable, evidence-based behavioral health services nationwide.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.