Director of Marketing, HSA

📋 Description

• • Strategic leadership role driving integrated marketing strategy for HSA Store to accelerate revenue growth, strengthen brand differentiation, and expand engagement across direct-to-consumer and B2B2C channels.
• • Day-to-day responsibilities include developing and executing marketing campaigns, managing marketing calendars, providing creative and content direction, analyzing performance metrics, and partnering with cross-functional teams including ecommerce, growth marketing, creative, UX, sales, and analytics.
• • Health-E Commerce is a mission-driven company focused on maximizing tax-advantaged healthcare spending through its HSA Store platform, operating in a competitive market with a focus on innovation and customer-centric growth.
• • The role offers opportunity to shape brand positioning, lead high-impact initiatives, influence senior leadership, and develop expertise in integrated marketing, performance optimization, and B2B2C partnership strategies within the healthcare commerce space.