Director of Product - Growth

Coinbase Global, Inc.

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• As the Director of Product for Growth at Coinbase, you will be instrumental in driving the company's mission to increase economic freedom globally by leading the strategy and execution for user acquisition, activation, and new product growth.
• This pivotal role requires a seasoned product leader to shape how millions of individuals discover and engage with the value of cryptocurrency from their very first interaction with Coinbase.
• You will own the product vision and roadmap for critical growth areas, including referral programs, growth marketing surfaces, and SEO landing experiences, ensuring a seamless and compelling user journey.
• Furthermore, you will be responsible for optimizing the early user lifecycle, focusing on activation, first-time use, and week-one retention to foster lasting engagement and build a strong foundation for future growth.
• Your leadership will extend to managing, mentoring, and recruiting top-tier Growth Product Manager talent, cultivating a high-performing team with clear operating rhythms and high standards.
• You will set a clear, ambitious strategy for the Acquisition, Activation, and New Product Growth teams, ensuring consistent and material impact against company-level objectives.
• A core aspect of your role will be to drive a rigorous experimentation and measurement culture, leveraging funnel analytics, A/B testing, LTV/CAC analysis, and cohort studies to inform strategic decisions and resource allocation.
• This position is highly cross-functional, demanding close collaboration with Growth Marketing, Data, Design, Engineering, and Finance teams to align roadmaps, enhance channel efficiency, and amplify successful initiatives.
• You will act as a key influencer of company-wide strategy by championing the voice of the new customer and the growth system, ensuring the development of scalable foundations and long-term leverage for the organization.
• The ideal candidate will have a proven track record of building and leading growth teams that deliver significant, repeatable business impact, demonstrating a deep understanding of large-scale growth challenges, particularly within consumer or prosumer product environments.
• You will translate complex insights into strategic product, channel, and platform bets, showcasing strong analytical rigor combined with exceptional product sense, enabling you to navigate from high-level strategy to detailed experiment design and UX considerations.
• A clear vision and demonstrated experience in defining and achieving excellence in large-scale growth initiatives are essential for success in this role.
• You will be responsible for defining the standard for acquisition and activation at a global scale, directly contributing to Coinbase's position as a leader in the crypto and blockchain space.
• This role offers a unique opportunity to shape the future of economic freedom by connecting millions of users to the transformative power of crypto, making a tangible impact on a global scale.
• You will be at the forefront of innovation, exploring and implementing cutting-edge growth tactics to scale new products and features within the Coinbase ecosystem.
• Your leadership will be crucial in fostering a culture of continuous learning and improvement within your team and across collaborating departments.
• You will be expected to stay abreast of the latest trends in growth marketing, product-led growth, and the rapidly evolving cryptocurrency landscape to maintain Coinbase's competitive edge.
• The role demands a proactive approach to problem-solving, identifying opportunities, and driving initiatives that contribute to Coinbase's ambitious growth targets.
• You will play a key role in shaping the user experience for millions, ensuring that the initial steps into crypto are intuitive, rewarding, and lead to sustained engagement.
• This is a high-impact leadership position within a mission-driven organization, offering the chance to work with exceptionally talented colleagues and contribute to a truly transformative industry.

🎯 Requirements

• 10+ years of product management experience with demonstrable career progression.
• Proven track record of building and leading growth teams that deliver meaningful, repeatable business impact.
• Experience solving large-scale growth problems, ideally in consumer or prosumer products, with the ability to translate insights into product, channel, and platform bets.
• Strong analytical rigor paired with exceptional product sense; ability to zoom from strategy to experiment design to UX details and back.
• Clear vision and demonstrated experience for what “great looks like” when tackling large-scale growth challenges.

🏖️ Benefits

• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Opportunities for professional development and growth.
• Remote work flexibility within Canada.

Skills & Technologies

Remote

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

Coinbase Global, Inc.

Visit Website

About Coinbase Global, Inc.

Coinbase Global, Inc. operates a cryptocurrency exchange and digital asset platform enabling users to buy, sell, transfer and store cryptocurrencies such as Bitcoin, Ethereum and others. Founded in 2012, the company provides retail brokerage, custody, payment processing, and institutional trading services across more than 100 countries. It also offers a non-custodial wallet, blockchain infrastructure products and developer tools. The company is publicly traded on NASDAQ under the ticker COIN.

View Company Profile