Director of Product - Growth

Coinbase Global, Inc.

Job Overview

Location

Remote - USA

Job Type

Full-time

Full Job Description

📋 Description

• As the Director of Product for Growth at Coinbase, you will be instrumental in shaping the future of economic freedom by driving user acquisition, activation, and the growth of new products. This pivotal role is at the forefront of our mission to increase economic freedom globally, ensuring millions discover and experience the transformative value of crypto from their very first interaction with Coinbase.
• You will lead and mentor a team of exceptional Growth Product Managers, fostering a high-performing environment with clear standards and efficient operating rhythms. Your leadership will be crucial in building a team that consistently delivers impactful results against company-level objectives.
• A core responsibility is to define and execute a clear, ambitious strategy for the Acquisition, Activation, and New Product Growth teams. This involves owning product outcomes across critical areas such as referrals, growth marketing surfaces, and SEO landing experiences, as well as optimizing the initial user journey from sign-up through first-time use and week-one retention.
• You will champion a rigorous culture of experimentation and data-driven decision-making. This includes leveraging funnel analytics, A/B testing, LTV/CAC analysis, and cohort analysis for activation and retention to inform strategic priorities and resource allocation, ensuring that every product decision is backed by robust insights.
• This role demands close collaboration with cross-functional partners, including Growth Marketing, Data Science, Design, Engineering, and Finance. You will align roadmaps, identify opportunities to enhance channel efficiency, and build upon existing successes to drive compounding growth.
• You will act as a key influencer of company-wide strategy by representing the voice of the new customer and the broader growth ecosystem. Your insights will ensure the development of scalable foundations and long-term leverage for growth initiatives across the organization.
• You will be responsible for identifying and capitalizing on large-scale growth opportunities, particularly within consumer or prosumer product landscapes. This involves translating complex user insights and market trends into strategic product, channel, and platform bets that drive significant user adoption and engagement.
• The role requires a deep understanding of product sense, enabling you to seamlessly transition between high-level strategy, detailed experiment design, and nuanced UX considerations. You will define what 'great' looks like for tackling complex, large-scale growth challenges.
• You will play a key role in shaping how millions of individuals embark on their crypto journey with Coinbase, ensuring that their initial step is not only welcoming but also leads to sustained and meaningful engagement with the platform and its offerings.
• By guiding a team of talented product managers and influencing global growth priorities, you will set the benchmark for acquisition and activation excellence within a leading cryptocurrency company.
• This position offers a unique opportunity to contribute to a mission-driven organization at the cutting edge of financial technology, working with high-caliber colleagues in an intense yet rewarding environment.
• You will be expected to actively seek feedback and continuously level up your skills, embracing the challenge of solving the company's hardest problems and leaving a lasting mark on the world.
• While the role is remote-first within the USA, in-person participation is required throughout the year for team and company-wide offsites, fostering collaboration and alignment. Attendance is expected and fully supported.
• You will be at the forefront of innovation in the crypto and blockchain space, contributing to the evolution of the global financial system.
• This role is ideal for a leader who thrives under pressure, relishes complex challenges, and is passionate about the potential of crypto to revolutionize finance.

🎯 Requirements

• A consistent track record of building and leading growth teams that deliver meaningful, repeatable business impact.
• Experience solving large-scale growth problems, ideally in consumer or prosumer products, with the ability to translate insights into product, channel, and platform bets.
• Strong analytical rigor paired with exceptional product sense; you can zoom from strategy to experiment design to UX details and back.
• 10+ years of product management experience with demonstrable career progression.
• Deep focus in acquisition, activation, or related growth specialties.

🏖️ Benefits

• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan.
• Generous paid time off and holidays.
• Opportunities for professional development and growth.
• Remote-first work environment within the USA.

Skills & Technologies

Remote

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Coinbase Global, Inc.

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About Coinbase Global, Inc.

Coinbase Global, Inc. operates a cryptocurrency exchange and digital asset platform enabling users to buy, sell, transfer and store cryptocurrencies such as Bitcoin, Ethereum and others. Founded in 2012, the company provides retail brokerage, custody, payment processing, and institutional trading services across more than 100 countries. It also offers a non-custodial wallet, blockchain infrastructure products and developer tools. The company is publicly traded on NASDAQ under the ticker COIN.

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