Director, Paid Marketing (Subscriptions)

Duck Duck Go, Inc.

Job Overview

Location

United States (Remote)

Job Type

Full-time

Full Job Description

📋 Description

• As a Director, Paid Marketing, you'll be a strategic leader responsible for building and scaling a profitable paid subscriber acquisition program and related projects.
• Partnering closely with marketing, product, design, user insights, data science and finance teams, you will own KPI development, campaign strategy, budget and resource allocation, and performance measurement.
• You'll lead strategic roadmapping, prioritize high-impact projects, resource cross-functional teams, and ensure marketing performance is measured with a high degree of confidence.
• The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge.
• You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.
• Example projects include:
• Leading the development of and alignment around a break-even model that defines a profitable CPA
• Planning integrated campaigns and securing buy-in to drive profitable paid subscriber growth
• Designing and executing rapid testing cycles to identify and scale successful tactics
• About you:
• 10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers)
• Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks), integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices
• Proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging
• Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) and multiple products
• Skill in developing others, not just directing them, with demonstrated improvements in collaboration, expertise, productivity, and business impact
• Ability to apply first-principles thinking to break down ambiguous growth opportunities, challenge assumptions, identify the key drivers, and turn them into focused, achievable initiatives
• Comfort working in resource-constrained orgs where opportunity cost and impact are key drivers for prioritization and resource allocation
• High capability in analytics and measurement, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis
• Excellent communication skills — you can clearly articulate recommendations and rationale, verbally and in writing, at all organizational levels
• Willingness to use AI and build effective workflows, accelerating work through AI agents

🎯 Requirements

• 10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers)
• Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks), integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices
• Proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging
• Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) and multiple products
• Skill in developing others, not just directing them, with demonstrated improvements in collaboration, expertise, productivity, and business impact
• Ability to apply first-principles thinking to break down ambiguous growth opportunities, challenge assumptions, identify the key drivers, and turn them into focused, achievable initiatives
• Comfort working in resource-constrained orgs where opportunity cost and impact are key drivers for prioritization and resource allocation
• High capability in analytics and measurement, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis
• Excellent communication skills — you can clearly articulate recommendations and rationale, verbally and in writing, at all organizational levels
• Willingness to use AI and build effective workflows, accelerating work through AI agents

🏖️ Benefits

• $243,800 USD annually
• Stock options
• Eligibility for company-sponsored health benefits is limited to team members based in the United States
• Paid parental leave
• Office setup
• Co-working allowances

Skills & Technologies

iOS

Android

Remote

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Duck Duck Go, Inc.

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About Duck Duck Go, Inc.

Internet search engine company founded in 2008 that emphasizes user privacy by not tracking search histories or creating personal profiles. Offers web search, mobile browsers, browser extensions, email protection and other privacy tools designed to block trackers and encrypt connections. Generates revenue through contextual advertising based on keywords rather than personal data. Headquartered in Paoli, Pennsylvania, the company operates as a privately held corporation focused on providing alternatives to data-driven search platforms.

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