Director, Paid Media

📋 Description

• • Lead the end-to-end paid media strategy for the EverPro product portfolio, translating company growth targets into channel-specific plans, budgets, and forecasts.
• • Own the full customer funnel — awareness, consideration, and acquisition — and align brand demand, performance media, and conversion tactics to drive measurable growth.
• • Be accountable for all performance outcomes from paid digital channels, including new subscriber acquisition, customer acquisition cost (CAC), return on ad spend (ROAS), marketing efficiency ratio (MER), payback period, and revenue contribution.
• • Strategically manage and optimize spending across paid search (Google, Bing, app/store search), paid social (Meta, LinkedIn, Reddit), programmatic and display advertising, and emerging channels such as TikTok and LLM-based ad placements.
• • Serve as a multi-channel operator with hands-on expertise in media execution and strategic decision-making, knowing when to scale winners, cut underperformers, and diversify channels as a strategic hedge.
• • Lead, coach, and scale an in-house team of eight media executors, fostering a high-performance, experimentation-driven culture with clear goals and elevated craft standards.
• • Orchestrate a hybrid operating model balancing in-house team execution with external agency partnerships, holding both to the same rigor and performance standards.
• • Scale the paid media operating model over time by defining optimal work allocation between in-house and agency resources as investment grows.
• • Operate as an AI-native leader, embedding AI tools across creative production, audience and keyword research, bid and budget optimization, reporting, and analysis to multiply team productivity.
• • Pioneer and codify repeatable AI use cases into team practices, ensuring scalable adoption of automation and intelligence across workflows.
• • Own the paid media budget and drive efficiency through rigorous measurement, moving beyond last-click attribution to incrementality testing, holdout studies, and a disciplined test-and-learn cadence.
• • Report performance insights to executive leadership with clarity, narrative strength, and confident recommendations grounded in data.
• • Partner cross-functionally with product, brand, lifecycle marketing, analytics, and finance teams to align paid media strategy with product goals and unit economics across EverPro’s offerings.
• • Maintain deep fluency in attribution modeling, LTV:CAC, marketing efficiency metrics, and the judgment to act decisively on performance signals.
• • Communicate complex performance data to non-technical stakeholders with precision, clarity, and persuasive insight to drive alignment and action.
• • Operate in a high-growth, high-expectation environment with a bias toward action and comfort navigating ambiguity.
• • Travel occasionally to EverCommerce’s Corporate Headquarters in Denver, Colorado, or other North American office locations as required.