Job Overview
Location
New York City
Job Type
Full-time
Category
Marketing
Date Posted
April 9, 2026
Full Job Description
📋 Description
- • Lead and scale Stepful’s acquisition engine across D2C and B2B channels as Director of Performance Marketing, driving high-impact growth strategy in a fast-paced, mission-driven startup.
- • Define and execute overarching growth strategy for direct-to-consumer training programs and B2B enterprise partnerships, managing multi-million dollar budgets and owning core growth metrics like CAC, LTV, and payback.
- • Build, mentor, and lead a high-performing team of growth marketers, fostering a culture of data-driven experimentation and professional development.
- • Own end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search, and emerging platforms, while building growth loops and optimizing full-funnel conversion from traffic to enrollment and retention.
- • Stay ahead of platform shifts and algorithm changes to maintain competitive edge, using deep analytical skills to translate data into actionable insights and creative strategy.
- • Report directly to the VP of Growth Marketing in a hybrid role based in NYC, contributing to Stepful’s mission of expanding access to healthcare careers for underserved communities.
🎯 Requirements
- • 8+ years of growth marketing experience with at least 3+ years in a leadership or people management role
- • Proven track record at a high-growth scaling startup overseeing both D2C and B2B initiatives
- • Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month
🏖️ Benefits
- • Meaningful Equity Stake
- • Subsidized Medical, Dental, and Vision insurance plan options
- • Open vacation policy with guidance of 15 days PTO annually, 15 work-from-anywhere days, and 10 public holidays observed for 2026
- • 401(k), FSA, HSA, and commuter benefits
Skills & Technologies
About Stepful Inc.
Stepful offers online training programs that prepare people for entry-level healthcare jobs such as medical assistant, phlebotomy technician, and EKG technician in as little as four months. The company partners with healthcare employers to align curriculum with workforce needs and provides job placement support, including resume coaching and interview preparation. Students learn through live virtual classes, hands-on simulations, and clinical externships arranged in their local markets, aiming to increase diversity and upward mobility in the allied health sector.
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