Director, Performance & Paid Media (AI-Native)

AgileBits Inc.

Job Overview

Location

Remote (United States | Canada)

Job Type

Full-time

Full Job Description

📋 Description

• Lead the global performance marketing strategy for 1Password, driving both product-led growth (PLG) and sales-led growth (SLG) through paid channels, with accountability for pipeline generation and revenue contribution.
• Direct a high-performing team responsible for executing paid programs across paid social (LinkedIn, Meta, Reddit), paid search, programmatic advertising, content syndication, and traditional media, ensuring each channel contributes measurably across awareness, consideration, and conversion stages.
• Design and implement a multi-year performance marketing roadmap aligned with 1Password’s PLG and SLG targets, establishing clear quarterly and annual plans with measurable milestones and budget allocations.
• Embed AI as a core component of marketing workflows, leveraging LLM-powered tools and AI agent frameworks to optimize campaign planning, creative testing, audience development, performance analysis, and real-time decision-making.
• Reduce time-to-insight and time-to-action by integrating AI-enhanced analytics into daily and weekly operational rhythms, moving the team from gut-driven to evidence-backed investment choices.
• Own end-to-end paid channel performance, delivering pipeline and revenue results that meet or exceed targets across North America and EMEA, with a focus on IT, Security, and Engineering buyer personas in SMB, Commercial, and Enterprise segments.
• Build and maintain a full-funnel paid channel portfolio with transparent attribution, demonstrating how each channel drives outcomes at every stage of the customer journey.
• Deliver accurate, transparent budget forecasts with detailed variance explanations, using AI-powered planning models to improve efficiency metrics such as CPL, CAC, and pipeline ROI year-over-year.
• Make bold, data-informed budget recommendations, including reallocating spend away from underperforming channels, even when they are historically favored, to maximize overall return.
• Lead a team of marketers, AI agents, and managers, fostering a culture of growth, retention, and accountability where individuals have clear development plans and are challenged by meaningful, high-impact work.
• Establish the performance marketing team as a trusted partner within Marketing and across the organization by producing rigorous, fast, and business-outcome-aligned work.
• Champion an AI-forward culture across the team, encouraging active learning of AI best practices and identifying practical opportunities to apply AI in daily marketing operations.
• Report weekly and monthly performance insights using AI to continuously update and broadcast analysis, ensuring stakeholders understand the drivers behind results and the decisions required.
• Operate at the intersection of strategic vision, deep performance marketing expertise, and technology fluency, balancing long-term planning with operational rigor in a fast-paced, dynamic environment.
• Travel for in-person engagement as required, including annual department-wide offsites, team meetings, and customer or industry events, as part of 1Password’s remote-first but connection-driven culture.

🎯 Requirements

• 10+ years in B2B performance marketing or demand generation with a track record of hitting pipeline and revenue contribution targets
• Demonstrated results using AI in a marketing context, with specific examples of application, impact, and outcomes
• Proven success scaling paid programs in B2B SaaS with quantifiable results
• Deep expertise across paid social (LinkedIn, Meta, Reddit), paid search, programmatic, content syndication, and traditional media
• Experience managing inside a sales-assisted or enterprise GTM motion with strong handoff processes to Sales
• Experience with AI agent frameworks or LLM-powered marketing workflows at a practical level

🏖️ Benefits

• Annual base salary between $168,000 USD and $252,000 USD (US) or $174,000 CAD and $261,000 CAD (Canada)
• Immediate participation in comprehensive health, dental, and retirement benefits (401k or RRSP)
• Equity grant (RSUs) and participation in incentive programs
• Generous paid time off policy
• Paid volunteer days and peer-to-peer recognition through Bonusly
• Remote-first work environment with opportunities for in-person engagement

Skills & Technologies

Remote

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AgileBits Inc.

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About AgileBits Inc.

AgileBits Inc. develops 1Password, a cross-platform password manager that securely stores credentials, secrets, and documents for individuals, families, and enterprises. The Toronto-based company provides browser extensions, desktop and mobile apps, and a command-line tool to generate, fill, and audit passwords while enforcing zero-knowledge encryption. Features include shared vaults, SSH key management, sign-in with SSO, advanced reporting, and developer integrations. The product supports Windows, macOS, Linux, iOS, Android, and ChromeOS, and offers hosted or self-hosted deployment. AgileBits serves millions of users and thousands of organizations worldwide, emphasizing privacy, compliance, and ease of use.

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