Director Product, B2B

📋 Description

• • A Place for Mom is at the forefront of revolutionizing senior care, and we are seeking a visionary Director of Product for our B2B Home Care business to spearhead this transformation. This is a pivotal leadership opportunity within our dynamic Home Care product organization, where you will be instrumental in defining and executing a strategy that positions us as the indispensable growth partner for home care agencies nationwide. We are undergoing a significant evolution, moving beyond a traditional referral network to establish ourselves as a comprehensive agentic platform, and this role is central to that ambitious journey.
• • As the Director of B2B Product, you will be the driving force behind reimagining and enhancing the entire agency experience on the A Place for Mom platform. The ideal candidate is a strategic and forward-thinking leader with a demonstrable history of building and scaling high-impact customer-facing products that yield significant, measurable business results. You possess a unique blend of deep empathy for our agency partners, coupled with a rigorously data-driven approach. You will leverage customer insights and sophisticated experimentation to translate complex user needs into tangible, impactful outcomes that drive value for both our partners and A Place for Mom.
• • Your proven success will lie in your ability to lead teams, foster a culture of innovation, and deliver substantial growth through a combination of bold product vision and meticulous, disciplined execution. You are drawn to mission-driven environments and are passionate about making a profound difference in the realm of senior home care. Your work will directly empower families, improve the lives of seniors, and redefine the consumer landscape for finding trusted care solutions for loved ones. This senior leadership role reports directly to the VP of Home Care Product, and you will collaborate closely with the team to formulate a long-term product strategy and vision that will propel the product and business transformation of our Home Care division.
• • **Product Vision & Strategy:**
• • You will be responsible for defining and validating the overarching agency strategy for the Home Care business, ensuring it is tightly aligned with the company's ambitious growth objectives and core mission.
• • You will proactively identify and capitalize on opportunities to differentiate our agency-facing tools, enhance customer ROI, and cultivate exceptionally high levels of customer retention and satisfaction.
• • You will champion a culture of continuous innovation by staying at the cutting edge of consumer trends, emerging technologies, and data insights that will shape and inform our product direction.
• • **Execution & Impact:**
• • You will translate high-level strategy into clear, actionable product roadmaps, meticulously prioritizing initiatives that are poised to drive the most meaningful business and customer outcomes.
• • You will forge strong, collaborative partnerships with engineering, design, and marketing teams to ensure the delivery of high-quality, data-informed consumer experiences that can scale effectively.
• • You will establish and rigorously track key performance indicators (KPIs) directly tied to growth, engagement, conversion rates, and overall customer satisfaction, ensuring accountability and measurable success.
• • **Leadership & Influence:**
• • You will engage effectively with senior leadership across the entire organization, fostering alignment, ensuring clarity of purpose, and cultivating shared ownership of critical results.
• • You will serve as the primary advocate and "voice of the agency" across the business, championing empathy, deep customer insight, and impactful outcomes in every strategic decision.
• • This role offers a unique opportunity to shape the future of a critical business segment within a mission-driven organization that is making a tangible difference in people's lives. Your leadership will directly contribute to simplifying the senior care search process and improving the well-being of countless families.