Director, Product Communications (Hers)

Hims & Hers Health, Inc.

Job Overview

Location

US Remote

Job Type

Full-time

Full Job Description

📋 Description

• Lead end-to-end product communications strategy for Hers, Hims & Hers’s women’s health platform, driving awareness, trust, and adoption of product offerings across new and existing health categories.
• Shape product positioning and go-to-market decisions in close partnership with Product, Growth, Clinical, Regulatory, Brand, and Product Marketing teams to align messaging with business objectives.
• Develop and execute earned media strategies that secure high-impact storytelling in editorial outlets, influencer activations, and key external events tied to Hers product priorities.
• Ensure consistent, accurate, and compelling product narratives across all internal and external communications channels, including executive communications and employee-facing updates.
• Build deep expertise in Hers products and serve as the primary spokesperson to media, partners, physicians, patient communities, and healthcare stakeholders.
• Drive thought leadership initiatives targeting physicians, patient advocacy groups, and broader healthcare audiences to establish Hers as a trusted authority in women’s health.
• Lead communications for new category expansions in women’s health, including diagnostics, with full ownership of positioning, launch execution, and narrative development.
• Manage issue response and reputation risk within Hers product categories, delivering clear, credible, and timely messaging during high-visibility or complex situations.
• Translate complex clinical, regulatory, and product information into accessible, accurate, and defensible consumer-facing messaging that resonates with real users.
• Design and execute integrated communications campaigns aligned with product priorities, incorporating media, influencer, digital, and event-based tactics with measurable KPIs for awareness, trust, and adoption.
• Track campaign performance, analyze data, and iterate strategy based on impact metrics to optimize outcomes and demonstrate ROI.
• Drive planning, prioritization, and execution discipline within the Hers product communications scope, ensuring alignment with company-wide goals and timelines.
• Collaborate with Corporate Communications on cross-functional issue management, particularly in high-scrutiny areas, to ensure coordinated, credible, and timely responses.
• Leverage AI tools and strategies to enhance team efficiency, content personalization, and performance tracking in communications workflows.
• Maintain a data-driven mindset by defining success metrics, monitoring performance, and adjusting tactics based on real-world impact and user feedback.
• Operate effectively in a fast-paced, startup-like environment while upholding the standards of a public company with responsibility for consumer health and regulatory compliance.

🎯 Requirements

• 10–12+ years of experience in product communications, consumer communications, or related fields
• Strong understanding of DTC product-led businesses and the interplay between product, growth, and customer behavior
• Proven experience owning a defined area of responsibility end-to-end, including shaping direction and driving execution
• Strong earned media experience with a track record of landing stories and building sustained narratives
• Experience working across media, influencer, editorial, and event-driven communications
• Experience in consumer health or other consumer-facing industries with regulatory or reputational complexity

🏖️ Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

Skills & Technologies

Remote

Degree Required

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Hims & Hers Health, Inc.

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About Hims & Hers Health, Inc.

Hims & Hers Health is a telehealth platform providing online consultations, prescription medications and over-the-counter wellness products for conditions such as hair loss, erectile dysfunction, anxiety, depression, skin care, and sexual health. Operating in the United States and select international markets, the company connects patients with licensed physicians and pharmacies, delivering treatments through subscription plans and direct-to-consumer shipping, while emphasizing privacy, affordability and accessibility.

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