Director, Social Media & Community, Naturium

📋 Description

• • e.l.f. Beauty, Inc. is a dynamic and rapidly growing beauty conglomerate, renowned for its commitment to clean, cruelty-free beauty at accessible price points. With a portfolio of successful brands including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, rhode, and the rapidly scaling Naturium, the company has achieved remarkable financial success, surpassing $1 billion in net sales and demonstrating 28 consecutive quarters of net sales growth. As the #2 mass cosmetics brand in the US and the fastest-growing among the top 5, e.l.f. Beauty offers a compelling work environment characterized by competitive compensation, bonus eligibility, equity, flexible time off, year-round half-day Fridays, and a hybrid work model. This is an exceptional opportunity to join a forward-thinking organization that values its people and fosters a culture of innovation and growth.
• • Naturium, a high-performance, biocompatible, and clinically-effective skincare brand, is seeking an experienced and visionary Director, Social Media & Community Management to spearhead its global social media strategy and cultivate a thriving online community. As Naturium continues its impressive expansion across the U.S., U.K., and E.U., this pivotal role will be instrumental in defining and amplifying the brand's digital presence and fostering deep connections with its discerning consumer base. The Director will be responsible for shaping Naturium's unique voice across all social platforms, nurturing authentic relationships with consumers, and building an engaged global skincare community that is grounded in education, trust, and cultural relevance.
• • This leadership position requires a strategic thinker with a profound understanding of the social media landscape and its evolving role in brand building and consumer engagement. The Director will oversee the comprehensive social media strategy, guiding content direction, and spearheading community engagement initiatives. A key objective will be to ensure that social media efforts not only enhance brand equity but also deliver measurable business impact, contributing directly to Naturium's growth objectives. Reporting to senior marketing leadership, this role demands a blend of strategic vision, hands-on platform expertise, and a passion for community building. The ideal candidate will recognize that social media transcends mere content dissemination; it is a powerful engine for community, conversation, and cultural influence. They will possess the acumen to translate audience insights into actionable brand strategies that resonate deeply with skincare enthusiasts worldwide.
• • Key responsibilities will include:
• • Developing and executing a comprehensive global social media strategy aligned with Naturium's brand identity, marketing objectives, and business goals.
• • Defining and refining Naturium's brand voice and tone across all social media channels to ensure consistency, authenticity, and resonance with the target audience.
• • Overseeing the creation and curation of compelling, educational, and engaging content tailored for various social platforms (e.g., Instagram, TikTok, YouTube, Pinterest, Facebook), ensuring it aligns with brand messaging and drives consumer interest.
• • Leading the strategy and execution of community management initiatives, fostering a positive, interactive, and supportive environment for Naturium's global audience.
• • Actively monitoring social media conversations, identifying trends, and leveraging insights to inform content strategy, product development, and marketing campaigns.
• • Building and nurturing relationships with key influencers, brand advocates, and community members to amplify brand reach and credibility.
• • Collaborating closely with cross-functional teams, including Marketing, Product Development, PR, and E-commerce, to ensure integrated campaign execution and cohesive brand storytelling.
• • Managing the social media budget, allocating resources effectively to maximize ROI and achieve key performance indicators (KPIs).
• • Analyzing social media performance data, generating regular reports, and providing actionable recommendations for optimization and future strategy development.
• • Staying abreast of the latest social media trends, platform updates, and emerging technologies to maintain a competitive edge and drive innovation.
• • Developing and implementing strategies to grow Naturium's social media following, engagement rates, and overall community size across key global markets.
• • Ensuring all social media activities comply with brand guidelines, legal requirements, and ethical standards.