Director VP of Marketing

Jungle Scout

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Join Jungle Scout, a pioneering force in empowering Amazon sellers and brands with cutting-edge competitive intelligence tools. We are on a mission to democratize e-commerce success by providing unparalleled data and insights that drive informed decision-making and sustainable growth for businesses operating on the world's largest online marketplace.
• As the Director/VP of Marketing, you will be instrumental in shaping and executing our global marketing strategy, driving brand awareness, customer acquisition, and revenue growth. This is a high-impact leadership role where you will oversee all aspects of our marketing efforts, from strategic planning and execution to team leadership and performance analysis.
• You will be responsible for developing and implementing comprehensive marketing plans that align with Jungle Scout's business objectives. This includes defining target audiences, crafting compelling messaging, and selecting the most effective channels to reach and engage our customers.
• Your leadership will extend to managing and mentoring a high-performing marketing team. You will foster a collaborative and innovative environment, empowering your team to achieve ambitious goals and develop their professional skills.
• A key focus of your role will be driving customer acquisition through a multi-channel approach. You will oversee the strategy and execution of demand generation campaigns, including digital advertising, content marketing, SEO, social media, email marketing, and partnerships.
• You will also play a critical role in nurturing our existing customer base and driving customer lifetime value. This involves developing and executing strategies for customer retention, upsell, and cross-sell opportunities, ensuring our customers continue to derive maximum value from our platform.
• Brand building and management will be a core responsibility. You will be tasked with enhancing Jungle Scout's brand reputation, ensuring consistent brand messaging across all touchpoints, and positioning us as the undisputed leader in Amazon competitive intelligence.
• You will be responsible for overseeing the marketing budget, ensuring efficient allocation of resources to maximize ROI and achieve key performance indicators.
• Performance measurement and analysis are crucial. You will establish key marketing metrics, track campaign performance, and provide regular reports to senior leadership, using data-driven insights to optimize strategies and identify new opportunities.
• You will collaborate closely with cross-functional teams, including Product, Sales, and Customer Success, to ensure a cohesive go-to-market strategy and a seamless customer experience.
• Stay abreast of the latest trends and innovations in e-commerce, Amazon's ecosystem, and digital marketing. You will leverage this knowledge to identify new growth avenues and maintain Jungle Scout's competitive edge.
• Develop and execute a robust content marketing strategy that establishes Jungle Scout as a thought leader in the e-commerce and Amazon seller space. This includes overseeing the creation of valuable content such as blog posts, whitepapers, case studies, webinars, and educational resources.
• Drive the SEO strategy to ensure Jungle Scout ranks prominently for relevant keywords, attracting organic traffic and qualified leads.
• Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media ads) to drive lead generation and customer acquisition.
• Oversee the social media strategy, building an engaged community and leveraging social platforms for brand awareness and customer interaction.
• Develop and implement effective email marketing campaigns for lead nurturing, customer onboarding, and ongoing engagement.
• Explore and cultivate strategic partnerships with complementary businesses and influencers within the e-commerce ecosystem.
• Continuously analyze market trends, competitor activities, and customer feedback to refine marketing strategies and identify new product or service opportunities.
• Champion a data-driven marketing culture, ensuring all marketing initiatives are measurable and optimized based on performance data.
• Lead the development and execution of product marketing strategies, working closely with the product team to effectively launch new features and products to the market.
• Ensure all marketing materials and communications are aligned with Jungle Scout's brand guidelines and voice.
• This role requires a strategic thinker with a proven track record of success in developing and executing impactful marketing strategies, particularly within the SaaS or e-commerce technology sectors.
• You will be a key player in driving Jungle Scout's continued growth and success, making a tangible impact on the lives of Amazon sellers and brands worldwide.

🎯 Requirements

• Proven experience in a senior marketing leadership role (Director, VP, or equivalent), with a strong track record of developing and executing successful marketing strategies.
• Deep understanding of the e-commerce landscape, particularly the Amazon marketplace, and experience marketing to Amazon sellers and brands.
• Expertise in a wide range of marketing disciplines, including digital marketing (SEO, SEM, content marketing, social media, email marketing), demand generation, product marketing, and brand management.
• Demonstrated success in driving customer acquisition and revenue growth for a SaaS or technology company.
• Strong analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions.
• Excellent leadership and team management skills, with the ability to inspire, motivate, and develop a high-performing marketing team.

🏖️ Benefits

• Competitive salary and performance-based bonus opportunities.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off (PTO) and company holidays.
• Opportunities for professional development and continuous learning.
• Remote work flexibility, allowing you to work from anywhere.
• Stock options or equity in a rapidly growing company.

Skills & Technologies

Remote

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

Jungle Scout

Visit Website

About Jungle Scout

Jungle Scout is a leading e-commerce analytics platform designed to help Amazon sellers succeed. It provides a comprehensive suite of tools for product research, market analysis, listing optimization, and business management. Sellers can leverage Jungle Scout's data-driven insights to identify profitable product opportunities, understand competitor strategies, and optimize their listings for better visibility and sales. The platform offers features like the Product Database, Opportunity Finder, Keyword Scout, and Listing Grader, empowering users to make informed decisions and scale their Amazon businesses efficiently. Jungle Scout is committed to providing the most accurate and actionable data for sellers worldwide.

View Company Profile