Job Overview
Location
United States
Job Type
Full-time
Category
Product Management
Date Posted
July 6, 2026
Full Job Description
đź“‹ Description
- • Write, edit, build in Figma, and QA branded email content from concept to delivery, ensuring alignment with Babylist’s brand voice and client requirements.
- • Set and document standardized guidelines for branded email content, including tone, structure, quality benchmarks, and production workflows.
- • Develop and implement AI-assisted workflows using tools like Claude, ChatGPT, and Gemini to automate research, outlining, data collection, and repetitive tasks, reducing manual production time across the team.
- • Coach and train team members on effective use of AI tools to enhance productivity, creativity, and consistency in branded content output.
- • Analyze email performance data to evaluate open rates, click-through rates, and conversion metrics, then adjust copy and strategy to meet or exceed benchmarks.
- • Manage multiple branded content projects simultaneously in a high-volume environment, consistently meeting deadlines without compromising quality.
- • Flex into other branded content formats as needed, including articles, newsletter placements, and feed copy, adapting messaging to platform and audience.
- • Collaborate cross-functionally with marketing, design, legal, and client teams to ensure content meets business goals, compliance standards, and user experience expectations.
- • Efficiently navigate client and legal revisions while safeguarding the integrity of the user experience and brand voice.
- • Identify bottlenecks in content production and proactively design systems or processes to improve efficiency and scalability.
- • Maintain active communication via Slack to coordinate tasks, share wins, resolve issues, and foster team cohesion in a remote-first environment.
- • Stay current with emerging AI tools and industry trends in branded content, continuously exploring ways to improve output quality and workflow speed.
- • Report monthly on email performance insights, process improvements, and AI adoption metrics to leadership and stakeholders.
- • Ensure all content is data-driven, audience-focused, and aligned with Babylist’s mission to support expecting and new families through trusted, empathetic messaging.
🎯 Requirements
- • 4+ years of experience writing and editing branded content, preferably at a digital publisher or media company
- • Exceptional writing and editing skills with a sharp, adaptable brand voice
- • Fluency in AI tools such as Claude, ChatGPT, and Gemini for content research, outlining, automation, and workflow optimization
- • Proficiency in Figma for building and QA’ing email templates
- • Data-driven mindset with ability to interpret performance metrics and apply insights to improve copy
- • Strong systems-thinking skills to identify inefficiencies and create scalable solutions
🏖️ Benefits
- • Company-paid medical, dental, and vision insurance
- • Retirement savings plan with company matching and flexible spending accounts
- • Generous paid parental leave and PTO
- • Winter Wonder Week: company-wide paid week off at year-end
- • Remote work stipend to set up your home office
- • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Skills & Technologies
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About Babylist Inc.
Babylist operates an online baby registry platform that lets expectant parents add items from any retailer, book services, and create cash funds. It aggregates products across major stores, offers a universal registry browser button, and provides personalized checklists. The company also sells its own line of baby merchandise, including nursery furniture, strollers, and accessories, through its e-commerce storefront. Headquartered in Oakland, California, Babylist supports parents with expert guides, product reviews, and a mobile app for managing registries, tracking gifts, and coordinating shipping to recipients.
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