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Email Marketing Manager

Ooma, Inc.

Job Overview

Location

Indiana, USA

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end strategy and execution of Ooma’s email marketing program, driving customer acquisition, retention, and revenue growth across SMB and residential segments.
• Design, build, and optimize automated lifecycle campaigns—from welcome series and onboarding flows to upsell, cross-sell, and win-back sequences—leveraging behavioral triggers, segmentation, and dynamic content.
• Translate complex product capabilities into crisp, benefit-led email copy and creative that resonates with IT decision-makers, small-business owners, and home-office users; collaborate daily with design, product, and brand teams to ensure every send reinforces Ooma’s reputation for crystal-clear voice quality and award-winning customer service.
• Establish a rigorous testing framework (subject lines, send-time optimization, creative formats, CTAs, and offers) and turn insights into repeatable playbooks that lift open, click-through, and conversion rates quarter over quarter.
• Partner with Revenue Operations and Salesforce admins to maintain bulletproof data hygiene, list health, and compliance with CAN-SPAM, GDPR, and CASL; own the sunset policy and suppression logic to protect deliverability and sender reputation.
• Build and maintain a modular email design system in Marketo (or similar ESP) that scales across multiple product lines—VoIP, internet security, smart home cameras—while preserving brand consistency and accessibility standards.
• Report weekly to executive leadership on funnel performance, incremental revenue attribution, and CAC:LTV impact; present actionable recommendations that influence product roadmap, pricing tests, and customer-success initiatives.
• Collaborate with Paid Media and SEO teams to align email nurture cadences with top-of-funnel campaigns, ensuring a seamless hand-off from lead magnet to sales-qualified opportunity.
• Manage a quarterly budget for creative production, list acquisition, and ESP usage; negotiate vendor contracts and evaluate emerging martech tools that could give Ooma a competitive edge.
• Mentor junior marketers and establish best-practice documentation so that knowledge is shared, not siloed; champion a culture of experimentation where every hypothesis is backed by data and every failure is treated as a learning opportunity.
• Monitor deliverability metrics (sender score, inbox placement, spam complaint rate) and act swiftly to resolve blacklisting or throttling issues with ISPs; maintain relationships with postmaster teams at Gmail, Outlook, and Yahoo.
• Translate customer feedback from NPS surveys and support tickets into email content that reduces churn and increases product adoption; launch educational drip campaigns that turn new users into power users.
• Lead seasonal promotional calendars (Black Friday, back-to-school, tax-season savings) that integrate email, SMS, and in-app messaging for a cohesive omnichannel experience.
• Champion accessibility and inclusive design—ensure all emails pass WCAG 2.1 AA standards and render flawlessly on dark mode, screen readers, and 40+ client-device combinations.
• Stay ahead of privacy regulations and inbox provider algorithm changes; brief legal and exec teams on potential impact and recommended mitigation strategies.

🎯 Requirements

• 4+ years of hands-on experience managing high-volume B2B and/or B2C email programs in Marketo, HubSpot, Pardot, or comparable ESP
• Proven track record of building automated lifecycle campaigns that drove measurable revenue lift—please be ready to share KPIs and sample campaigns
• Deep expertise in segmentation, dynamic content, A/B testing, and deliverability best practices
• Strong analytical skills: comfortable writing SQL queries or leveraging BI tools to extract insights from large datasets
• Nice-to-have: Marketo Certified Expert, HTML/CSS proficiency for troubleshooting templates, and experience in SaaS, telecom, or consumer-tech industries

🏖️ Benefits

• Competitive base salary plus annual performance bonus and RSU equity grants
• 100% remote-first culture with quarterly off-sites in vibrant locations (past retreats included Napa Valley and Austin)
• Comprehensive medical, dental, vision, and mental-health coverage starting day one
• 20 days PTO, 11 paid holidays, and a "Take What You Need" sick-leave policy
• Annual $1,500 professional-development stipend and paid certification programs

Skills & Technologies

Remote

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Ooma, Inc.

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About Ooma, Inc.

Ooma, Inc. provides cloud-based communications and collaboration services for small businesses, enterprises, and consumers. The company offers VoIP phone systems, unified communications, call-center solutions, and internet security products that replace traditional landlines and on-premise PBX hardware. Founded in 2004 and headquartered in Sunnyvale, California, Ooma delivers voice, messaging, video, and security services over broadband connections through proprietary hardware endpoints and mobile applications, emphasizing affordability, reliability, and ease of deployment without long-term contracts.

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