Emerging Channels Growth Lead

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� Description

• • Own the end-to-end strategy for Hostinger’s presence on emerging social and community platforms, starting with Reddit, Twitter, and any new channels you discover. You will design, launch, and iterate on content marketing, GEO, SEO, and guerrilla campaigns that amplify Hostinger’s positive tone of voice and drive measurable growth in brand awareness and customer acquisition.
• • Act as the company’s “channel scout.” Every week you will deep-dive into industry reports, niche forums, AI-driven trend tools, and competitor movements to surface under-utilised or brand-new marketing playgrounds. You will prioritise them with data, run rapid experiments, and scale the winners into repeatable growth engines.
• • Monitor social networks 24/7 for brand mentions, sentiment shifts, and emerging customer pain points. When issues arise, you will jump into the conversation—answering questions, calming frustrations, and turning critics into advocates—while feeding insights back to Product, Support, and PR teams.
• • Build and maintain a living playbook that documents platform-specific best practices, tone-of-voice guidelines, creative formats, and success metrics. This playbook will be the single source of truth for internal teams and future hires, ensuring consistency as Hostinger expands into additional markets and languages.
• • Collaborate daily with Product Marketing to align emerging-channel campaigns with feature launches, pricing changes, and seasonal promotions. You will also sync with SEO to ensure social content supports organic rankings and with Data & BI to attribute revenue back to each experiment.
• • Work hands-on: write copy, design simple creatives, schedule posts, set up UTM tracking, and analyse dashboards. You are not just the strategist—you are also the executor who ships fast, measures relentlessly, and pivots even faster.
• • Present weekly growth recaps to the CMO and cross-functional stakeholders, translating complex metrics into clear stories that highlight wins, learnings, and next-step hypotheses. Your reports will directly influence quarterly budget allocation and company-wide OKRs.
• • Champion a culture of experimentation across the 40-person marketing org. Host lunch-and-learns on Reddit growth hacks, mentor junior marketers on guerrilla tactics, and maintain an always-up-to-date swipe file of inspiring campaigns from SaaS and e-commerce leaders.
• • Stay ahead of technology and AI trends. You will test new tools—from generative-AI copy assistants to social-listening bots—and recommend which ones deserve a permanent place in Hostinger’s martech stack, ensuring we remain the most innovative web-hosting brand online.
• • Represent Hostinger at industry meetups, virtual conferences, and invite-only community groups. By forging authentic relationships with power-users and moderators, you will secure organic amplification opportunities that money simply can’t buy.